Sam Selolwane and Keith Rothschild each named Head Of Promotion at RCA Records

January 27, 2021

Sam Selolwane and Keith Rothschild have each been named Head of Promotion at RCA Records.

Selolwane will oversee the hip hop, R&B and mixshow formats, while Keith Rothschild will oversee the pop, rhythm and rock formats.

Both will individually report into the company’s COO John Fleckenstein.

Selolwane was most recently SVP, Urban Promotion at RCA Records.

The music executive has over 20 years’ experience (15 years in the Sony Music family) and has been an integral part of building radio campaigns for artists including Chris Brown, H.E.R., SZA, Usher, Miguel, Jazmine Sullivan, Davido, ASAP Ferg, ASAP Rocky, Khalid, G-Eazy, Alicia Keys as well as new comers Doja Cat, Mulatto and Fousheé just to name a few.

Prior to that, Selolwane held positions at Jive Records and an independent promotion company, Active Industry Research (A.I.R.).

Selolwane began her career as an on-air radio personality at her college station WEAA-88.9 FM hosting her own Friday night Hip-Hop show called Strictly Hip-Hop before landing an internship with the local Radio-One station in the market 92Q – WERQ, FM.

She went from intern to Assistant Music Director and maintained her on-air shift hosting a weekly hip-hop show called The Rap Attack.

Rothschild joined RCA Records in April 2020 as SVP, Promotion. In his short time since joining the label, he has been instrumental in building a radio profile for rising singer/songwriter Tate McRae as well as campaigns for Doja Cat, Chris Brown and Miley Cyrus.

Prior to his time at RCA, he was SVP, Promotion at Def Jam Recordings where he spent 7 years working on the promotion campaigns for Justin Bieber, Rihanna, Alessia Cara, Fall Out Boy, Logic and many more.

Rothschild spent a large portion (16 years) of his promotion tenure at Warner Brothers Records where he worked on the promotional campaigns for Muse, Black Keys, Red Hot Chili Peppers, Linkin Park and many more.

“Together they represent a bold and progressive future for our RCA Promotion teams.”
John Fleckenstein, RCA

Fleckenstein said: “Sam is a passionate, forward thinking leader who is a fierce advocate for our artists. She is universally respected by both her peers and RCA family alike.

‘Keith is a seasoned pro who has made an immediate impact at RCA with his relentless drive and strong head for strategy. Together they represent a bold and progressive future for our RCA Promotion teams.”

“Sam is an outstanding executive and I’m excited to have her lead this team. Keith is an influential leader and his ambition for our artists is clear.”
Peter Edge, RCA

Chairman & CEO, Peter Edge said: “Sam is an outstanding executive and I’m excited to have her lead this team. She possesses the qualities of a bold leader and is admired by the industry at large.

“Keith is an influential leader and his ambition for our artists is clear. I know he will be effective in driving the team to deliver success on behalf of our artists.”

“I am excited to continue to work with my dynamic team pushing the boundaries of promotions with our incredible roster.
Sam Selolwane

Selolwane said: “As time and trends change, the passion for breaking artists in the new landscapes continues. I am excited to continue to work with my dynamic team pushing the boundaries of promotions with our incredible roster.

“I’m looking forward to making history under the leadership of RCA’s music visionaries. I am humbled, thankful and honored for this incredible opportunity.”