Asylum Records artist Sada Baby has launched Big Squad, a new imprint in partnership with ADA Worldwide.
The deal sees Sada Baby signing new talent and releasing creative projects including mixtapes and compilations with the support of the Warner Music Group entities.
Big Squad’s first release, Bartier Bounty 2, is out today (July 24) as a follow-up to Sada Baby’s 2019 mixtape, Bartier Bounty.
Bartier Bounty 2 features guest appearances from Lil Yachty, G Herbo, and DeJ Loaf. Listen here.
In 2018, Detroit’s Sada Baby emerged with his breakout track Bloxk Party, and its accompanying visual which garnered over 60m views.
Soon thereafter, he became one of the first signees to ink a new deal with the newly restructured Asylum Records.
“Sada records new material at racehorse speed and he’s always ahead of the game, with an eye for what’s next.”
Gabrielle Peluso, Asylum Records
“Sada records new material at racehorse speed and he’s always ahead of the game, with an eye for what’s next,” said Asylum Records GM Gabrielle Peluso.
“This venture gives him the space to cultivate artists and champion initiatives that inspire him, and we’re thrilled to be a part of it, along with ADA, who offers an incredible infrastructure that will allow Sada to feed his ever-growing fanbase.”
“This imprint is a culmination of the hard work my team and I have put in these past few years.”
Sada Baby added: “This imprint is a culmination of the hard work my team and I have put in these past few years.
“With the support of my Asylum family and the ADA network, I have the opportunity to expand my profile as an innovative artist and pour resources into an exciting roster of young talent.
“Big Squad is a movement, and this is just the tip of the iceberg.”Music Business Worldwide