Saban Music Group launches Saban Music Latin division, names Alejandro Reglero as EVP and General Manager

Saban Music Group has launched Saban Music Latin.

The music entertainment company has also appointed executive Alejandro Reglero as the Head of Saban Music Latin, taking on the role of EVP and General Manager.

Reglero will spearhead A&R, marketing, and operations for the newly formed division.

He will report to Gustavo Lopez, CEO of Saban Music Group.

Reglero brings over 25 years of “hit-making success for some of Latin music’s most prominent artists”, says Saban.

He spent the past decade at Sony Music US Latin, serving as its Vice President of A&R.


Throughout his career, he has worked with Latin stars such as Enrique Iglesias, Mau & Ricky, Camilo, Jennifer Lopez, Bomba Estereo, Prince Royce, Evaluna Montaner, Yandel, Ricardo Montaner, Becky G, Natti Natasha, Rauw Alejandro, Kany Garcia, Carlos Vives and Gloria Estefan.

Saban says its commitment to Latin music through the Saban Music Latin expansion includes signing more acts to its 360 model, strategic artist partnerships, publishing, branding, gaming, NFTs and other key verticals.

The founding of Saban’s newest division marks the company’s latest move into Latin music.

In November 2021, the company entered the final stages of the year with a Latin hit with Don Omar’s Se Menea, performed with Nio García, which became the most-added song on US Latin radio at the time (November 19), according to Saban citing Nielsen data.

The Reggaeton star also inked a multi-year partnership with the Los Angeles-based company in September 2021.

Gustavo Lopez, Saban Music Group

“At Saban Music Group, we are driven by artist development, first and foremost.”

Gustavo Lopez, Saban Music Group C.E.O.

Gustavo Lopez, Saban Music Group C.E.O. said: “At Saban Music Group, we are driven by artist development, first and foremost.

“It is important for us to strengthen our team with the industry’s best, and Alejandro is exactly that.

“Alejandro checked all of those boxes and then some.”

“We’re focused on A&R and willing to help artists accomplish their goals.”

Alejandro Reglero

Alejandro Reglero, added: “I have the same spirit and enthusiasm for discovering and cultivating new artists that Haim Saban, Gus, and the entire SMG team do.

“I am honored to join Gus and Haim on this pivotal move in my career to continue to bolster the SMG brand. I understand the vision Saban Music Group has for the future, and it aligns with my own.

“We’re focused on A&R and willing to help artists accomplish their goals by providing as many tools as possible to ensure success worldwide.

“I look forward to getting started.”

Saban Music Group (SMG) was founded in 2019 by Los Angeles-based mogul (and Mighty Morphin’ Power Rangers creator) Haim Saban, who invested $500 million in the company.Music Business Worldwide

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