The S-Curve Records label has relaunched through a new global partnership deal with Disney Music Group.
Current S-Curve recording artist and multi-platinum singer Andy Grammer is the label’s first signing, with more (currently unannounced) artists to come.
S-Curve’s previous catalog remains with BMG, who purchased S-Curve’s music assets in 2015 (and will be buying a lot more music rights via its recently announced alliance with investment giant KKR).
S-Curve Records and Disney Music Group already have a working relationship that spans several years, with DMG’s Promotion team working with several S-Curve Records artists, including Grammer and his quadruple-platinum single Honey, I’m Good.
Since Grammer’s self-titled debut album, the artist and singer has scored eight chart-topping records, starting with the singles Keep Your Head Up and Fine By Me.
His 2014 album Magazines or Novels went gold, and contained the singles Honey, I’m Good and the platinum selling Good To Be Alive (Hallelujah).
On 2017’s The Good Parts, its first single Fresh Eyes achieved platinum status and generated over 350 million streams.
On the 2019 album, Naïve, its first single, Don’t Give Up On Me, became platinum-certified. The song was also used in a campaign for ESPN’s 13th Annual V Week for Cancer Research, landing Grammer a Sports Emmy for Outstanding Music Direction and a Clio Award.
Grammer will release the single Lease On Life on June 28, under exclusive license from Grammer and manager Ben Singer (Giant Soul Records) by S-Curve and Hollywood Records.
“Andy Grammer has had more hits for S-Curve than any artist in the label’s 21-year history.”
Steve Greenberg, S-Curve
Steve Greenberg, S-Curve founder and CEO, said: “We’re absolutely thrilled to launch this new chapter of the S-Curve story in partnership with the Disney Music Group.
“We’ve had nine platinum hits working with their pop promotion staff over the past six years, and I think our new, deeper partnership with DMG is going to lead to very exciting things.
“Nothing could be more perfect than starting things off with new music from Andy Grammer, who has had more hits for S-Curve than any artist in the label’s 21-year history. Andy’s a truly inspiring artist and I’m certain the best is yet to come for him.”
“Steve’s musical acumen and attention to detail are truly remarkable.”
Ken Bunt, Disney Music Group
Ken Bunt, Disney Music Group (DMG) President, said: “Steve’s musical acumen and attention to detail are truly remarkable, and we are thrilled to be partnering with him and his S-Curve label, as well as officially welcoming Andy Grammer to the DMG family.
“We have been working with Andy for many years now, supporting his incredible music at radio, and we are honored to be able to extend that relationship across the rest of the company.”
“As an artist it’s rare to have partners truly dedicated to fostering creativity.”
Andy Grammer
Andy Grammer added: “To have partners like Disney and S-Curve team up with my Manager, Ben Singer, and I at our label, Giant Soul really excites me. As an artist it’s rare to have partners truly dedicated to fostering creativity and sharing it on a global level.”
“we knew this was the best home for the forthcoming body of work.”
Ben Singer
Ben Singer said: “We’ve had so many wins through the years with Steve Greenberg and Ken Bunt that we knew this was the best home for the forthcoming body of work.
“Andy always seems to over-deliver in the categories of heart and pop magic and this next record is no different.”Music Business Worldwide
