Russ Tannen promoted to President at DICE as company expands presence in New York

Russ Tannen, President of DICE

UK-born ticketing and livestream platform DICE has made a series of new hires and promotions as part of its global expansion.

Russ Tannen, DICE’s Chief Revenue Officer, is now President of DICE and has relocated to New York to set up its second HQ.

Tannen is a founding employee of DICE and played a key role in its market expansion across Europe.

In the US, DICE has signed exclusive deals with several independent NYC venues and promoters, including Avant Gardner, Brooklyn Made, Elsewhere, United Palace, and Saint Vitus.

DICE’s existing New York City partners include Public Records, Everyday People, H0L0 and Chelsea Music Hall.

As part of DICE’s US expansion strategy, the company is adding over 20 roles across marketing, operations, brand and artist partnerships.

In addition to Tannen’s role, Jordan Gremli joins the company as its Head of Artist Development and will manage DICE’s livestream business and work with artist partners.

Gremli previously led Artist & Fan Development at Spotify for eight years, before joining the team at Sofar Sounds as its Head of Content and Artist Programming. Gremli’s role will be based in New York.

Music executive Jo McNally has also been appointed as DICE’s Global Head of Music Licensing.

McNally previously led Partner Licensing at Spotify and will oversee all music licensing in DICE’s existing and future core territories.

Launched in London in 2014, DICE has worked with artists and events such as A$AP Rocky, BICEP, Nick Cave and Primavera Sound Festival. DICE is live in the UK, France, Italy, Spain, Australia and, since 2019, the US. In October, DICE launched its app in India.

In March, DICE expanded into the direct-to-fan merchandise business with Merch On DICE, a feature it says will allow artists to run exclusive, limited-run ‘product drops’ in the lead up to a show, which will only be available to fans attending the live shows or live streams.

The platform introduced live streaming to its platform last April, and has since showcased over 5,000 livestreams and sold tickets in 146 countries.

“The world is about to experience the biggest growth in live entertainment in history.”

Phil Hutcheon, DICE

Phil Hutcheon, Founder and CEO of DICE, said, said: “We’re building our second HQ in New York and investing heavily in North America to bring fans the most amazing events at the best venues with zero hassle.

“The world is about to experience the biggest growth in live entertainment in history and DICE is backing the best partners to do so.”

“We’re building an epic team who will make sure that, as it comes back, live music is better for fans, venues, promoters and artists.”

Russ Tannen, Dice

Russ Tannen added: “New York is a city that knows how to go out and we have always had our sights set on expanding our presence here. It’s awesome to be tasked to lead the effort.

“There is a tangible energy and excitement for everyone to be out again. We’re building an epic team who will make sure that, as it comes back, live music is better for fans, venues, promoters and artists.

“I’m looking forward to continuing to build DICE’s position in the US and around the world.”Music Business Worldwide

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