Roton, one of Romania’s leading music companies, has agreed a deal to represent Warner Music Group‘s repertoire in the territory.
Roton will bring Warner Music releases to market through its label Green Tree Records. As well as overseeing physical distribution, Roton will work with Warner Music on digital activities, including retail of the catalogue via www.musicnonstop.ro and other major local platforms.
This agreement also offers Warner Music the prospect of promoting select Roton releases worldwide. Roton’s catalogue includes material from successful artists such as Akcent, Alex Velea, Anda Adam, Antonia, Corina, Connect-R, Crush+Alexandra, Ellie White, Fara Zahar, Fly Project, Florin Chilian, INNA, Iris, Keo, Morris, Play&Win, Proconsul, Radio Killer, Raluka, Sofia Vicoveanca (pictured), Tom Boxer, ZOB and more.
John Reid, CEO, Warner Music Europe & International Marketing said “Roton’s experience, expertise and network of contacts mean they are the perfect choice to create new possibilities for Warner Music artists in the region. In addition, Roton’s own roster of local talent will provide additional opportunities to further strengthen our A&R activities on the European Continent.”
Dan Muraru, Managing Director, Roton said “This long term partnership with Warner Music will help Romanian audiences discover new international music, at the same time as giving a global audience the chance to appreciate more Romanian music.”Music Business Worldwide