UK born Sentric Music Group’s sync team has undergone a significant reshuffle with two key promotions and other movements within the department.
Sentric’s sync business saw year-on-year revenue growth of 41% in 2018.
Rosie Hill has been promoted Global Head of Synchronisation for the company, from her previous role as Head of Sync, Advertising.
Hill Joined Sentric in 2017 after running the sync team at Imagem (Concord) for the best part of a decade.
Patrick Cloherty steps up to Head of UK Sync Services, having been at Sentric since 2012, initially joining as an intern. He makes the move from Senior Catalogue Manager.
The company has also hired Ryan Williams-Reid, who joins as Sync Executive.
Internal movements include Philip Morris, who moves from Sentric’s Rights Management team to the position of Sync Executive. Laura Duke also steps up to the position of Sync Assistant.
Leon Calveley remains a core part of the team as Synchronisation Manager.
The company’s key syncs in the last year include Roni Size and Rag‘n’Bone Man’s Calling for Sky’s Summer Of Sports Promo; CLiQ’s Anything I Do feat. (Ms Banks and Alika) for Nike’s Women’s World Cup – Dream Further campaign; and Nick Waterhouse’s Katchi in a Europe-wide advert for Oreo.
“The latest moves in the UK team will help build on last year’s success to achieve even more for our clients and further cement the group’s global creative presence.”
2018 also saw Sentric ink major strategic deals with respected brands IQ Music, Black Rock Publishing and Riptide Music Group, as well as launching its white label publishing platform RightsApp to establish Sentric Music Group.
Founded in 2006 and based in Liverpool and with offices in London, Hamburg, New York and Los Angeles, Sentric boasts an international infrastructure including direct royalty collection with over 120 global territories. The company represents more than a million works.
Sentric Music Group CEO Chris Meehan said: “An exceptional year for Sentric’s sync department has resulted in a batch of promotions.
“The latest moves in the UK team will help build on last year’s success to achieve even more for our clients and further cement the group’s global creative presence.”
“We’ve got more pitching power, more creative power and a team structure tailored to best service our clients in every sector.”
Rosie Hill, Sentric Music Group
Rosie Hill said: “I’m pleased to have such a solid team in place to tackle the next year and beyond.
“We’ve got more pitching power, more creative power and a team structure tailored to best service our clients in every sector.
“I can’t think of anyone better than Patrick to lead the UK team. He has dedication, expertise and enthusiasm in spades and will undoubtedly thrive in this pivotal role.”Music Business Worldwide
