PR and marketing agency Rogers & Cowan has hired former LiveStyle and Universal Music exec Chris Monaco as Managing Director, International.
In his new role based in London, Monaco will oversee European and APAC divisions across talent, brands and content.
He will be working to drive synergy within all the brands of the Octagon Sport and Entertainment Network internationally, including Rogers & Cowan, FRUKT, Octagon, Milkmoney and the recently acquired ITB Worldwide.
Most recently, Monaco was Chief Revenue Officer at LiveStyle and previously worked as SVP and Head of New Business at Universal Music Group in Santa Monica.
Prior to Universal, he spent several years as part of the Octagon network, leading the music and entertainment practice in Los Angeles with long-standing client Mastercard.
Rogers & Cowan CEO Mark Owens said: “Chris is a consummate leader and his vision and knowledge of our global core agency disciplines will amplify and create new business opportunities for global clients such as Mastercard, Heineken and Cisco.
Jeff Ehrenkranz, President of Octagon Marketing International, added: “Today, brands are looking for an integrated agency solution to engage their consumers through both sport and entertainment.
“Chris is a consummate leader and his vision and knowledge of our global core agency disciplines will amplify and create new business opportunities for global clients.”
mark owens, rogers & Cowan
“Chris’ expertise in delivering authentic music and entertainment experiences to consumers, coupled with Octagon’s sports marketing heritage are key to the future growth of our overall International business.”
Monaco said: “I’m thrilled to be joining the Rogers & Cowan team and returning to the global Octagon family.
“Quality content creation, distribution, and amplification are critical elements to any brand in today’s market.
“Rogers & Cowan’s renowned access to talent and influencers, communications expertise, and content development platforms represent the strength of our growing business and ability to provide world class solutions for all of our clients.”
Music Business Worldwide