Livestream platform and media company LiveXLive has hired Roe Williams as Global Head of Talent and Artist Partnerships.
A seasoned executive, entrepreneur, and brand specialist, in 2016, Williams founded Global Think Entertainment, a global talent procurement and consulting agency based in Los Angeles.
Williams’ appointment follows last month’s news that LiveXLive Media is expanding into the merch business by acquiring 100% of Addison, IL-based Custom Personalization Solutions.
Under the GTE umbrella, Williams most recently served as the General Manager of the ART@WAR record label founded by entertainment attorney James McMillan.
The label is a joint venture with Atlantic Records with a roster including the critically acclaimed YBN Cordae, YBN Almighty Jay, YBN Nahmir, Jucee Froot, SK8, and more.
In 2010, Williams served as Managing Partner and SVP of Strategic Partnerships at KWL Enterprises, a strategic holding company that includes KWL Management, the talent and brand development firm led by former Def Jam President & EVP of Warner Music Group and current founder of 300 Entertainment, Kevin Liles.
Williams partnered with Liles to aid in the talent expansion of KWL Management from a single artist – Trey Songz – to fifteen, including Big Sean, D’Angelo, Nelly, Young Jeezy, and Estelle.
She led the firm’s expansion into non-musical representation, including model Selita Ebanks and sports stars like four-time gold medalist Sanya Richards-Ross and NASCAR phenom Darrell Wallace Jr.
Before joining KWL, Williams transitioned from a successful finance career as a financial analyst at Goldman Sachs to serve as Chief of Staff for entertainment mogul Sean Combs.
Notable endorsement deals orchestrated by Williams include Adidas (Big Sean), Grey Goose (Trey Songz), Tosy (Justin Bieber), Office Max (Brandon Marshall), Unilever/AXE (Big Sean), Calvin Klein (Trey Songz) and General Mills (Nelly).
“LiveXLive is leading the way not only in streaming live and pay per view, but in multiple innovative and original formats from awards shows to podcasts to virtual festivals.”
Williams said: “My career trajectory has always been about artists first, which is very much the centerpiece of LiveXLive’s flywheel philosophy in all of the platforms they operate.
“The ability to join a team with this level of skill, creativity and future thinking made it an easy choice for me. The music and entertainment industries are in the midst of a revolution.
“LiveXLive is leading the way not only in streaming live and pay per view, but in multiple innovative and original formats from awards shows to podcasts to virtual festivals.
“I am joining to help keep the company ahead of the creative and cultural curves in entertainment and music by partnering authentically with artists, audiences and brands.”
“Roe has proven to be a successful brand builder through innovative platforms for her established clients and their brand partners.”
Dermot McCormack, LiveXLive
LiveXLive’s President Dermot McCormack, added: “Roe has proven to be a successful brand builder through innovative platforms for her established clients and their brand partners.
“Her expertise, industry connections and deal-making skills are a welcome addition to our management team.”Music Business Worldwide