Warner Music Group has promoted Roberto Andrade Dirak to President, Warner Music Latina and A&R, Latin America.
The promotion, announced on Monday (October 26), adds A&R for the Latin America region to Andrade‘s responsibilities at Warner Music Latina.
Andrade will continue to be based in Miami, reporting to Alejandro Duque, President of Warner Music International.
According to WMG, Andrade will “partner closely with regional leadership and local A&R teams to shape genre strategies, identify emerging market opportunities, and advise on high-profile signings.”
The company added that Andrade will also serve as “a key connective bridge across markets” in the new position.
“I’m deeply grateful for Alejandro’s continued support as we champion authentic talent, stay close to the culture, and trust artists early in their journeys,” said Andrade. “As Latin sounds redefine global music, our focus remains on building the regional foundation artists need to scale their careers worldwide.”
“As Latin sounds redefine global music, our focus remains on building the regional foundation artists need to scale their careers worldwide.”
Roberto Andrade Dirak, Warner Music Latina
Andrade joined Warner Music Latina as Managing Director in February 2022.
Before that, he managed Colombian artist Sebastián Yatra for six years, and worked as personal and tour manager for Carlos Vives.
At the time of his hiring, Warner said the leadership changes were designed in part to improve synergies between its Latin American and US Latin operations.
According to WMG, Andrade’s “focus on identifying emerging talent early in their careers has positioned Warner Music Latina at the forefront of urban music movements, particularly in key talent exporters such as Puerto Rico and Colombia.”
Recent signings under Andrade include Puerto Rican artist Clarent, whose latest album debuted at No. 1 globally on Spotify, according to the company.
The label has also signed Colombian artist Aria Vega, Puerto Rican trap acts Fanta Rosario and De La Rose, and Colombia’s Kris R.
Other additions include Colombian newcomer Tury, DJ and producer Kybba, and Ecuadorian artist Jombriel.
Andrade also moved Yami Safdie from Warner Music’s Southern Cone affiliate to Warner Music Latina, in a bid “to accelerate her global crossover,” according to WMG.
Warner Music Latina also operates the Power Trap House initiative, which WMG says Andrade has used to support artists from Puerto Rico’s urban music scene.
Artists supported through the initiative include Clarent, De La Rose, Luar La L, Izaak, Hanzel La H, Rowma, Pao Pao, Jotarosa, Jon Z, Fanta Rosario, and Myke Towers.
Towers and his label Whiteworld Music signed an exclusive global distribution deal with Warner Music Latina and Warner Records in February 2021.
From Cuba’s reparto movement, Andrade signed Dale Pututi and Nesty, whom WMG calls two of the genre’s “leading figures in the US.”
Andrade has also led strategy for artists including Danny Ocean, Elena Rose, Blessd, and W SOUND, according to WMG.
“Roberto’s grasp of Latin culture and its rich musical diversity, combined with his relentless creative drive, has been instrumental in taking Warner Music Latina to unprecedented heights,” said Duque. “As President of Latina & Latam A&R, his expanded scope will allow him to champion our incredible artists across the entire region and amplify their impact, so I’m thrilled to continue partnering with him as we embark on this next chapter of growth.”
The promotion follows a reshuffle of WMG‘s global leadership team in September.
As part of those changes, Duque was elevated to President, Warner Music International, adding the APAC and EMEA regions to his Latin America remit.
WMG said at the time that Duque had quadrupled Warner Music Latin America’s frontline US Latin market share over his five-year tenure.
Latin music generated USD $542.2 million in US wholesale recorded music revenues in the first half of 2026, up 8.6% YoY, according to the RIAA.
The RIAA said Latin music accounted for 9.1% of total US recorded music revenues in H1 2026, up from 8.8% at the mid-point of 2025.
Across full-year 2025, Latin music generated $1.009 billion in US wholesale recorded music revenues, up 4.2% YoY.
When he joined Warner Music Latina in 2022, Andrade said: “Now I want to help support a new generation of Latin artists and turn them into superstars.”Music Business Worldwide
