Popular promo and plugging exec Rob Pascoe has been promoted to the position of general manager at Virgin EMI, reporting to label president Ted Cockle.
He will continue to work with the promotions department, but those responsibilities will now be just one part of a broader role that will include deal-making and strategy.
Pascoe is being promoted after 16 years with Universal Music, having joined the then-Mercury Records as a National Radio Executive in 2002. He quickly moved up to Senior Radio Manager, Head of Pop & Urban Radio and, following the transition of Mercury to Virgin EMI in 2013, to Director of Radio Promotions, reporting to Virgin EMI Promotions Director Bruno Morelli.
“Rob is an outstanding all-round executive who has become progressively more influential in the careers of so many of our artists.”
Ted Cockle, Virgin EMI
In that time Pascoe has become a key member of the UK team for globally-successful artists including Jay Z, Rihanna, Kanye West, Justin Bieber, The Killers and Fall Out Boy as well as UK signings including Emeli Sandé, Naughty Boy and Krept & Konan.
Cockle said: “Radio plugging per se has become a smaller percentage of Rob’s daily reality at the label. He is an outstanding all-round executive who has become progressively more influential in the careers of so many of our artists. This promotion is recognition that he is front and centre of so much of the decision-making.”
Pascoe added: “I’d like to thank Ted for this incredible opportunity to expand my skill set across the Virgin EMI label. I’m very much looking forward to the future ahead for our fantastic roster of artists, managers, friends and colleagues, both domestic and across the pond.”
[Pictured: Ted Cockle & Rob Pascoe]Music Business Worldwide