London-based indie label Isekai Records and New York-based broke Records, a label within Create Music Group‘s portfolio of companies, have signed Season 25‘s single Shotta’s. in what they call a “landmark seven-figure” deal.
According to the labels, the agreement is “believed to be one of the largest single-song agreements in UK music history.”
Shotta’s. was released independently via TuneCore on September 25, according to the labels.
Season 25 first shared a snippet of the track on his TikTok account, where it began to pick up traction, the companies say.
It has since spent four weeks at No. 1 on the Official R&B UK Chart, compiled by the Official Charts Company.
“The distinction between independent and major labels is becoming increasingly irrelevant when it comes to competing for the best talent,” said broke CEO Andre Benz.
On the Official Singles Chart, the track has spent four weeks in the Top 40 so far, peaking at No. 30.
As of October 25, Shotta’s. was generating 1.4 million streams a day, according to the labels, while Season 25 had 1.43 million monthly listeners on Spotify.
The companies say the track has also reached No. 2 on Spotify’s chart in Germany and charted in more than 18 countries.
On TikTok, the song has been used in more than 150,000 videos, the labels add, with its main sound on the platform drawing over 116 million views.
Shotta’s. was produced by Tobiswag and Katzy.
Apple Music‘s listing for the single now credits the sound recording to Octo Blue Limited, under exclusive license to Isekai and broke.
Isekai and broke did not disclose the term of the license.
“We’re here to take risks, make a statement and back artists whose music connects with youth and culture,” said Benz. “The moment we heard Shotta’s., we knew it was going to be a highly competitive signing and that we needed to make a significant commitment.
“We wanted to show Season 25 that we weren’t just the right partners for this record, but that we were prepared to invest in his long-term career as a global artist.
“Isekai and broke operate as one international team, and this deal demonstrates what we can achieve together.”
“The moment we heard Shotta’s., we knew it was going to be a highly competitive signing and that we needed to make a significant commitment.”
Andre Benz, broke
Benz co-founded broke in 2023 with Brandon De Oliveira.
It was founded under Create after the company acquired a majority interest in The Nations in April 2022.
The Nations is the YouTube channel network that Benz grew out of Trap Nation, a channel he launched in 2012.
Los Angeles-headquartered Create secured over USD $450 million in new equity and debt capital in March, in a funding round that valued it at $2.2 billion.
Its founders retained majority ownership, while Ares Management, 2 Mile, and Flexpoint Ford held minority stakes.
Create said at the time that it had invested more than $500 million in acquisitions, advances, and other growth initiatives over the preceding 12 months.
“We’re genre-agnostic at Isekai, and Shotta’s. is exactly the kind of record that excites everyone across the company,” said Jack Mangan and Ewan Jenkins, Co-Founders of Isekai Records.
“We’ve been following the new sounds coming out of the UK R&B scene, and when we first heard it, we had the same instinct we had with Embrace It and I Run. We knew there was something special.
“We also knew there would be significant competition for the record, so we had to demonstrate why Isekai and broke were the right partners. We believe Season 25 has enormous international potential, and we’re looking forward to building on the momentum he’s already created.”
“We believe Season 25 has enormous international potential, and we’re looking forward to building on the momentum he’s already created.”
Jack Mangan and Ewan Jenkins, Isekai
Isekai previously released Ndotz‘s Embrace It, which peaked at No. 20 on the Official Singles Chart and topped the Official Hip Hop and R&B Singles Chart.
According to the labels, Embrace It has surpassed 415 million Spotify streams.
Isekai was founded in London in 2024 by Jenkins, Mangan, and artist RJ Pasin, and the companies describe it as broke’s “leading UK partner.”
Isekai says its catalog of more than 800 songs generates approximately 12 million streams a day and has amassed more than two billion streams in total.
In addition to releasing records, broke operates as a publisher and distributor.
It says it has earned more than 12 RIAA Gold certifications and over 60 billion Spotify streams since launching.
Its roster includes Tiffany Day, bbno$, Foster The People, sosocamo, and 9mice.
The deal follows the two labels’ work on HAVEN. and Kaitlin Aragon‘s I Run, which peaked at No. 9 on the Official Singles Chart.
I Run also spent six weeks at No. 1 on the Official Dance Singles Chart, and the labels say it has passed 261 million Spotify streams.
The track has been remixed by artists including David Guetta and James Hype.
As MBW reported in December 2025, I Run was at the center of a dispute with Jorja Smith‘s label, FAMM, which alleged that AI had been used to make the vocals on the track’s original version sound like Smith’s.Music Business Worldwide