Richard Sanders appointed new CEO of TIDAL (report)


Former Kobalt Music Group President Richard Sanders has been named CEO of streaming service TIDAL.

The exec left Kobalt earlier this summer after more than five years at the company.

According to Variety, Sanders (pictured inset) is now set to succeed Jeff Toig as TIDAL CEO.

Ex-SoundCloud exec Toig parted ways with TIDAL at the end of May, becoming the third CEO to exit the company in little over two years.

Andy Chen left his role as TIDAL CEO in April 2015, two months before interim CEO Peter Tonstad also exited the company.

Telco service Sprint acquired a 33% stake in TIDAL in January worth $200m.

As part of that equity play, Sprint CEO Marcelo Claure joined Tidal’s board.

Before joining Kobalt in 2012, Richard Sanders was Sony Music’s Chairman of International & President of Global Marketing where he oversaw the global company’s 43 operating units outside the US.

He additionally headed up Sony Music Live, which produced over 5,000 live events per year.

Prior to his tenure at Sony, he held executive positions at RCA Records, Sir Richard Branson’s V2 Records and Arista Records.Music Business Worldwide

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  • Definitely interested to see what impact this has, this guy seems to have a better track record than some of the previous CEOs based on this article. We’ve all see what’s been going on with Soundcloud, so no surprise an exec from there couldn’t make things move at Tidal. And getting a job just to make a merger happen isn’t necessarily a sign of ability. We’ll see!

  • Marlin McNichols

    I see these record company music executive moving over to run this tech companies. That can’t be nothing but good for the tech companies to have guys or gals that understand the record side of the industry and can multi-task.