Pophouse Entertainment has appointed Richa Goswami to its Board of Directors.
Goswami brings more than 25 years of experience in brand-building, customer growth, and business transformation across private equity, financial services, healthcare, and digital ecosystems.
The appointment, announced on Thursday (May 28), comes as Pophouse continues to expand its global footprint under CEO Jessica Koravos, who took over the role in January.
Lennart Blecher, Non-Executive Chair of Pophouse, said: “As Pophouse embarks on its next phase of global growth, we are delighted to warmly welcome Richa to the Board.
“Her extensive track record in building global brands will be invaluable as we continue to scale our platform and push the boundaries of how artists forge deeper engagement with audiences across the world.
“I look forward to her contribution to Pophouse as we create genuine long-term value for investors and artists alike.”
“Her extensive track record in building global brands will be invaluable as we continue to scale our platform and push the boundaries of how artists forge deeper engagement with audiences across the world.”
Lennart Blecher, Pophouse Entertainment
Goswami’s executive career includes serving as Global Chief Marketing & Brand Officer at Fidelity International, where she established the firm’s first integrated global marketing organization across 28 markets.
Prior to that, as Global Chief Customer & Marketing Officer at HSBC, she led customer and growth strategy across more than 60 markets and oversaw one of the bank’s global marketing investment portfolios.
Earlier in her career, as Global Chief Digital Officer at Johnson & Johnson Consumer Health, she led the digital transformation of more than 50 brands and helped scale global e-commerce and consumer engagement capabilities.
Goswami currently serves as an Independent Non-Executive Director at EQT AB, where she is also a member of the Remuneration Committee.
The EQT connection is notable: Pophouse was co-founded in 2014 by EQT founder Conni Jonsson alongside ABBA’s Björn Ulvaeus, while Pophouse chair Lennart Blecher serves as EQT’s Head of Real Assets.
Goswami also serves on the board of MMA Global Asia Pacific and holds an MSc in International Marketing from the University of Strathclyde.
The board appointment is the latest in a series of moves by Pophouse as it scales its operations globally.
In March, the company acquired a majority stake in the music interests of Tina Turner in a deal with BMG that also covered the late artist’s Name, Image and Likeness rights – the first major acquisition to be announced under Koravos.
That deal followed the closing of Pophouse Fund I in March 2025, which raised over EUR €1.2 billion (USD $1.3 billion) to invest in music catalogs and IP.
Pophouse says it has deployed around 30% of the fund through partnerships with artists including KISS, Cyndi Lauper, Avicii, and Swedish House Mafia.
The Stockholm-based company says it takes an “artist-centric” approach to investing, targeting publishing rights, recording rights, and Name, Image and Likeness rights – and adding value through immersive projects and concept development.
Its portfolio of productions includes ABBA Voyage, the avatar concert in London; the Avicii Experience in Stockholm; Mamma Mia! The Party; ABBA The Museum; and a forthcoming KISS avatar show.
ABBA Voyage – which features virtual avatars of the group performing in a purpose-built 3,000-capacity arena at Queen Elizabeth Olympic Park in London – remains the flagship example of Pophouse’s approach to entertainment IP.
The show’s holding company, Aniara Ltd, reported turnover of GBP £104.34 million ($112.9 million) in 2024, with 1.06 million tickets sold across 374 performances and an occupancy rate of more than 90%.
A separate impact analysis published in December 2025 found that ABBA Voyage had contributed GBP £2.06 billion (approximately $2.74 billion) in turnover to the UK economy since its opening in May 2022.Music Business Worldwide
