Cosynd, a copyright protection service, has announced the promotion of Rhea Ghosh to the newly created position of Chief Marketing Officer.
Ghosh will spearhead all communications initiatives and consumer brand marketing for Cosynd, which works with what it says are thousands of creators and copyright owners from over 120 countries.
She will also be responsible for heading up Cosynd’s advocacy initiatives with its partner network, which include CD Baby, A2IM (American Association of Independent Music), the MLC, Repost by SoundCloud, Symphonic Distribution, BookBaby, DiscMakers, AdRev, Soundrop, and BeatStars among others. Ghosh joined Cosynd in 2020 to bolster the company’s marketing strategy.
Ghosh brings a decade of experience in working with entrepreneurs, brands, and creators.
Prior to Cosynd, Ghosh served as the Global Head of Marketing at Downtown Music Publishing, where she oversaw the firm’s marketing and communications strategy across all of its international offices.
There, according to the announcement, “she created new opportunities for the company’s clients and repertoire, including the likes of John Lennon and Yoko Ono, Miles Davis, Ryan Tedder, John Prine, JioSaavn’s AO catalog, and Grammy-winning Shallow co-writer Anthony Rossomando, among others”.
Additionally, she led marketing and partnerships for NY is Music, a coalition dedicated to advancing the importance of music in economic development, culture, and education in New York.
Through her work with NY is Music, Ghosh helped conceive and launch New York Music Month, an annual festival celebrating music’s impact on New York, as well as Sound Thinking NYC, a program designed to introduce young women to careers in music production, audio technology, and sound recording — both in partnership with the NYC Mayor’s Office of Media and Entertainment.
More recently, Ghosh was welcomed into the Recording Academy’s 2022 Professional Member class.
“Rhea is a true gem and we are so fortunate to have her take on such a significant role at Cosynd.
Jessica Sobhraj, Cosynd
“Rhea is a true gem and we are so fortunate to have her take on such a significant role at Cosynd” said Jessica Sobhraj, CEO of Cosynd.
“She is a natural connector, innovator, and a real advocate for creators with an impressive track record of meaningful contributions to our industry.
“Her extraordinary ability to build bridges across communities and generate successful outcomes adds tremendous value for our partners and ultimately the millions of creators that they serve.”
“Cosynd is truly changing the game for copyright owners, and I am honored to bring my experience to this journey of evolving the future of the creator economy.”
Ghosh added:” “Cosynd is truly changing the game for copyright owners, and I am honored to bring my experience to this journey of evolving the future of the creator economy.
“I want to thank Jessica [Sobhraj] and Liz [Cimarelli] for this enormous opportunity, and look forward to working with more creator-focused organizations to produce impactful campaigns that further democratize the necessary tools for music-makers, among other creatives around the world, to secure their livelihoods.”Music Business Worldwide