ReverbNation has acquired Audiokite, a company whose platform enables musicians to have their music reviewed by music fans the world over.
ReverbNation offers online career management and marketing tools to around 4m musicians.
It says its acquisition of Audiokite will allow it to ‘strengthen the relationship between its industry-leading Curation-at-scale capabilities and its fast growing artist-to-fan initiatives’.
Audiokite has already been integrated into ReverbNation’s existing Crowd Review product, a popular service for artists on ReverbNation.com.
“We believe that adding Audiokite’s world-class research platform to our industry-first Curation-at-scale capability positions ReverbNation at the cutting edge of both artist identification and new music discovery,” said Simon Perry, Chief Creative Officer and Head of A&R at ReverbNation.
“Artists love getting feedback from music fans on their work, and now that Crowd Review is being powered by Audiokite, we expect the product to continue to grow.”
Simon Perry, Reverbnation
“Artists love getting feedback from music fans on their work, and now that Crowd Review is being powered by Audiokite, we expect the product to continue to grow.
“Simultaneously, we look forward to engaging the millions of fans who come to ReverbNation.com each month to provide feedback for our artists.”
Built in 2014 by Alex Jae Mitchell and Dave Marcello, Audiokite research has verified more than 10,000 high-quality reviewers – music ‘superfans’ in the U.S. – who have answered over 500,000 surveys on behalf of thousands of musicians and labels from all over the world.
“We couldn’t be more excited to join the team at ReverbNation, as it’s one of the only music technology companies that shares our artist-first ethos, and certainly the most significant in terms of scale,” said Mitchell.
“Dave and I quickly realized that our vision of how to best leverage the wisdom of crowds was totally aligned with ReverbNation’s, and we’re looking forward to executing against this shared vision for the benefit of artists and industry alike.”
ReverbNation CEO, Michael Doernberg added, “Alex and Dave have built a fantastic product, and their commitment to building innovative and forward-thinking products fits perfectly within our culture.
“This acquisition goes far beyond simply offering a better crowdsourcing product, we also expect the addition of Audiokite to elevate our industry offerings to record labels, music festivals, synch opportunities, and brands.”
Terms of the deal were not disclosed.Music Business Worldwide