Pacelli’s background as a brand marketing expert will be put to good use at the Universal-owned label: Walk indicates that his new recruit is expected to increase brand partnership opportunities for the Republic roster, improving this potentially lucrative income stream for the business.
Prior to his appointment at Republic, Pacelli worked as the Executive Director of Entertainment at ad agency Translation, which was founded by former Interscope/Geffen/A&M exec Steve Stoute.
At Translation, Pacelli curated music campaigns for American Eagle and Sprite, as well as working on Budweiser’s Made In America Music Festival.
“Nick’s diverse branding experience… gives us the opportunity to overachieve in this space.”
Charlie Walk, Republic Group
“Nick’s diverse branding experience along with his understanding of music’s global impact and influence gives us the opportunity to overachieve in this space,” said Walk.
“There’s no question that Nick will make a massive difference in this newest area of growth for us.”
Pacelli stated, “I’m very honored to join the Republic Records team. As the market leader I am excited by our unique ability to lead the modernization for how brands and labels will work together to write the future of our industry.
“I can’t wait to get started. I’d like to thank Charlie, Monte [Lipman], and Avery [Lipman] for this opportunity.”
Pacelli also previously held positions at PMK*BNC, Goodby, Silverstein & Partners, and TBWA\Chiat\Day.Music Business Worldwide