Music Business News: South America

‘Our dream is that Vybbe becomes one of the leading entertainment companies in Brazil.’

MBW's Trailblazers series interviews Carlos Aristides, CEO of Brazil-based music company Vybbe

Two thirds of TikTok’s viral hits are sparked by organic content, with no spend on advertising or influencers (report)

Creative consulting agency ContraBrand publishes report on How Artists are Going Viral on TikTok in 2022

Leila Oliveira promoted to President of Warner Music Brazil

Sérgio Affonso to step down after more than 15 years as President to run his own independent label

Cris Garcia Falcão promoted to MD LATAM and Nina Rabe-Cairns upped to MD APAC at Ingrooves

Execs promoted to global leadership roles

Sony Music catalog pulled from Resso, TikTok’s sister subscription platform

Sources suggest Sony Music rejected commercial terms offered by platform

Half of APAC listeners use social media for music discovery, a win for TikTok and its music-streaming foray

APAC music discovery stats revealed in new report from US market monitor Luminate

News Uncategorized

Blockchain music platform Opulous launches fund to buy copyrights

The project – or Opulous Royalty Vault – operates via a new set of tokens called OVAULT.

After going public via SPAC deal, Spotify rival Deezer repositions brand ‘to attract Gen Z’

Company launches marketing campaign to attract younger users to its streaming service