Spotify's Q3 2026 shareholder deck shows that Latin America accounted for 24% of the company's 306 million Premium subscribers at the end of September.
Shakira's team said demand for tourism and accommodation generated by the residency outstripped that of events including Pope Leo XIV's visit to the city and Formula 1.
The HYBE backed Medellín Music Lab is auditioning and training up candidates from across industry roles including production, composition, management and marketing.