Music Business News: Brazil News Two thirds of TikTok’s viral hits are sparked by organic content, with no spend on advertising or influencers (report)Creative consulting agency ContraBrand publishes report on How Artists are Going Viral on TikTok in 2022 News Leila Oliveira promoted to President of Warner Music BrazilSérgio Affonso to step down after more than 15 years as President to run his own independent label News Cris Garcia Falcão promoted to MD LATAM and Nina Rabe-Cairns upped to MD APAC at IngroovesExecs promoted to global leadership roles News Sony Music catalog pulled from Resso, TikTok’s sister subscription platformSources suggest Sony Music rejected commercial terms offered by platform Analysis News Half of APAC listeners use social media for music discovery, a win for TikTok and its music-streaming forayAPAC music discovery stats revealed in new report from US market monitor Luminate News Uncategorized Blockchain music platform Opulous launches fund to buy copyrightsThe project – or Opulous Royalty Vault – operates via a new set of tokens called OVAULT. Analysis News After going public via SPAC deal, Spotify rival Deezer repositions brand ‘to attract Gen Z’Company launches marketing campaign to attract younger users to its streaming service News Deezer to expand in Germany via partnership with broadcaster RTLSpotify rival looking to employ the same strategy it used in Brazil, Deezer’s No.2 market1 2 … 9 Next
News Two thirds of TikTok’s viral hits are sparked by organic content, with no spend on advertising or influencers (report)Creative consulting agency ContraBrand publishes report on How Artists are Going Viral on TikTok in 2022
News Leila Oliveira promoted to President of Warner Music BrazilSérgio Affonso to step down after more than 15 years as President to run his own independent label
News Cris Garcia Falcão promoted to MD LATAM and Nina Rabe-Cairns upped to MD APAC at IngroovesExecs promoted to global leadership roles
News Sony Music catalog pulled from Resso, TikTok’s sister subscription platformSources suggest Sony Music rejected commercial terms offered by platform
Analysis News Half of APAC listeners use social media for music discovery, a win for TikTok and its music-streaming forayAPAC music discovery stats revealed in new report from US market monitor Luminate
News Uncategorized Blockchain music platform Opulous launches fund to buy copyrightsThe project – or Opulous Royalty Vault – operates via a new set of tokens called OVAULT.
Analysis News After going public via SPAC deal, Spotify rival Deezer repositions brand ‘to attract Gen Z’Company launches marketing campaign to attract younger users to its streaming service
News Deezer to expand in Germany via partnership with broadcaster RTLSpotify rival looking to employ the same strategy it used in Brazil, Deezer’s No.2 market