Music Business News: South Korea

Sony Music partners with children’s brand Pinkfong to launch Baby Shark NFT collection

Baby Shark is the world’s most viewed video in YouTube history

Priya Dewan upped to VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard

New position marks the company’s first Pan-Asian management role

Get ready for BTS NFTs: HYBE to acquire $421m stake in crypto firm and launch collectables JV

HYBE strikes partnership with Korean fintech firm Dunamu, which operates crypto exchange, Upbit

HYBE, the home of K-pop stars BTS, sees revenues rocket to $288m in Q3, up 79.5% YoY

HYBE has posted its financial results for Q3 2021

Can music mimic Marvel? SM Entertainment CEO Sung Su Lee on building K-Pop’s answer to a cinematic superhero universe

SME's chief executive, Sung Su Lee, explains his company's strategy for building a roster of artists who can come together in the metaverse

Spotify Rival Anghami strikes partnership with mobile game PUBG

The app has been downloaded over 1 billion times outside of China

Bobby Ju named Managing Director of Sony Music Korea

Ju will oversee the company’s operations in the country

From Sony’s Q2 revenue growth to Primary Wave’s stake in the Prince estate: It’s MBW’s Weekly Round-up

The biggest stories of the past five days – and why they matter