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Deal will see MTN subscribers gain access to discounted data bundles for accessing content
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Audiomack has more than 16m monthly active users
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Company listed on the Danish stock exchange in September
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Deals add some 7m songs to platform's catalog
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Appointment follows his investment in the startup earlier this year
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"This partnership with Kobalt will build on what we have done over the past year, maximising our knowledge of African music, writers, culture and history, now with a global tech-driven partner."
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Fund is raising $20m in its initial investment round
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Why major music companies are thinking local like never before
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Omah Lay is the inaugural artist and cover star of the companion playlist
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Deal aims to bring label’s catalog to more potential sync buyers
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Partnership is described as a 'first of its kind in Africa'
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Show is based on the recently launched Africa Now playlist
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'It is a historic achievement that we’re now able to bring this iconic label to Africa.'
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Program supports independent artists at the early stages of their careers
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Africori has worked with more than 6,500 artists and 700 labels, including majors and indies