Various Artists Management (VAM), which operates across the UK, US, and Australia, has made a series of key senior appointments within its London HQ.
Rebecca Dixon has been appointed to the newly defined role of Global Head of Marketing & Strategy.
According to the company, reflecting “the significant expansion of the business”, Dixon will focus on shaping the company’s wider direction and developing “high-level global strategies” for VAM’s clients worldwide.
Elsewhere at the company, George Shepherd has been promoted to Associate Director.
Having played an “instrumental” role in shaping the careers of Ashnikko, Rose Gray, Sad Night Dynamite, Glen Roberts, and Joe Rubel, Shepherd will now oversee the creative development and strategic direction of the company’s full roster while continuing to represent his artist and writer-producer clients.
Kayleigh Ramchand-Bentley, meanwhile, has been appointed General Manager UK. Ramchand-Bentley will lead the UK office with a focus on “operational excellence, day-to-day execution, and team management,” according to the company.
Additionally, the company has appointed Kelley Fox as Senior International A&R, working across both VAM and Alternative Songs.
Based in the UK, Fox will play a “pivotal role” in the discovery and development of new talent, further strengthening the company’s international roster.
Commenting on her promotion, Dixon said: “Taking on the role of Global Head of Marketing & Strategy feels like a natural evolution as the company continues to expand internationally.
“I’m excited to build and push the global strategy in a way that stays creative, confident, and completely artist-led alongside the rest of our team in the UK, US, Australia, and soon-to-be Middle East.”
“Taking on the role of Global Head of Marketing & Strategy feels like a natural evolution as the company continues to expand internationally.”
Rebecca Dixon
Added Dixon: “Working across artists like Melanie C, Rose Gray, Ashnikko, Tom Grennan, and Good Neighbours shows the range and ambition of the roster. I want to connect culture and strategy across all territories and truly elevate how we support our artists on a global scale.”
Dixon won the prestigious Trailblazer: The Richard Antwi Award at the Music Business UK Awards in 2024.
“I’m incredibly proud of what we’re building, and as we continue to expand across London, LA, New York, and Sydney, I’m excited to work even more closely with our talent.”
George Shepherd
Shepherd added: “I’m delighted to be stepping further into the Various fold alongside Dave, Matt, Nick, and John. As the company grows, it feels increasingly important to stay true to the culture that underpins everything we do—championing bold, visionary artists while offering a genuinely compassionate and bespoke approach to management.
“I’m incredibly proud of what we’re building, and as we continue to expand across London, LA, New York, and Sydney, I’m excited to work even more closely with our talent.”
“This new leadership team ensures that as we scale, we continue to provide the infrastructure necessary to support our artists’ global ambitions.”
David Bianchi
David Bianchi, joint CEO at VAM and Alternative Songs, said: “With New York recently added to our offices in London, Los Angeles, and Sydney — and Middle East expansion in progress — implementing a formal global structure is essential for our next phase of growth.
“These appointments reflect the incredible internal talent we’ve nurtured over the years and our commitment to bringing in fresh expertise. This new leadership team ensures that as we scale, we continue to provide the infrastructure necessary to support our artists’ global ambitions.
“I am incredibly proud to see our team evolve into these global roles; their collective vision and operational excellence are what will drive our success as we move into 2026 and beyond.”
“Kelley Fox brings an exceptional ear for talent and deep understanding of the songwriter and producer development with a strong creative instinct that aligns perfectly with our vision.”
Danny D, Alternative Songs
Danny D, joint CEO at Alternative Songs, said: “Kelley Fox brings an exceptional ear for talent and deep understanding of the songwriter and producer development with a strong creative instinct that aligns perfectly with our vision.
“We’re delighted to welcome her to the company at such a pivotal moment in our growth.”Music Business Worldwide
