Rdio has launched in India, becoming one of a handful of streaming services in the region including Guvera.
The company claims that its catalogue will be the ‘largest ever to be available in India’ – giving access to over 32 million songs in 43 languages from global, regional and local labels.
Users can also choose from hundreds of curated stations, including those curated by some of India’s biggest record labels.
Radio’s free radio experience in India can be upgraded to a full on-demand subscription service (without ads) for $1.99 USD or 120 Rupees a month.
“Over the past seven years, my brother and I have dedicated our lives to bringing millions of users the diverse and wonderful music of India,” said Snehal Shinde, VP of Emerging Markets at Rdio (Co-founder of Dhingana).
“Last year Rdio acquired Dhingana and we set out to marry our Indian expertise and experience with the best global music platform. We are proud now to introduce Rdio to India, a world class product that delivers a global music service with a localized user experience for music fans in India and abroad.”
“India is the fastest growing Internet market in the world with one of the most vibrant cultures for music. We have built a strong local organization here, which is now our largest office and team outside the U.S. Our objective is to raise the bar for the digital music experience in India and provide the most robust offering of music from around the world, all tuned to each individual listener,” said Anthony Bay, CEO.
Rdio has also partnered with the likes of Shazam, Google Chromecast and Soundhound in the region.
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