Warner Chappell Music has appointed Rachel Jacobson to the newly created role of Senior Vice President, Creative Sync.
Reporting to Rich Robinson, WCM’s EVP, Global Sync and Media Original Music, Jacobson will oversee a new team that’s solely focused on sourcing and developing songwriters for creative opportunities in sync.
As part of this move, Talia Rubino, Sr. Director, Creative and International Sync, and Margo Dorfman, Sr. Manager, Creative Sync, will now report directly to Jacobson.
Based in Los Angeles, Jacobson has been working in creative licensing since 2008 and on projects across advertising, film, trailers and promos, TV, and video games.
For the past five years, she has served as Head of Sync and Artist Relations for the Paris-based Because Music Group.
During her time at Because, she oversaw sync placements for a variety of high-profile advertising, film, and TV spots.
Amongst those placements were a remix of Justice’s Genesis for a final scene in John Wick: Chapter 4; music and choreography from Christine and the Queens’ Tilted in FX’s Better Things; Amadou & Mariam’s Sabali in a worldwide Coca-Cola spot; Fine Young Cannibals’ She Drives Me Crazy in a T-Mobile Superbowl campaign; and a rework of Justice’s Heavy Metal by SebastiAn for Bungie’s Marathon video game reveal.
According to WCM, Jacobson also “supported artist and songwriter relations, nurturing talent, providing creative insights during the songwriting process, as well as helping to organize writing sessions and camps”.
Prior to her work with Because, Jacobson was part of the creative licensing team at SONGS Music Publishing and Atlantic Records.
“We’re reimagining our approach to the creative side of sync at Warner Chappell to better align with the rapidly evolving media and streaming landscape.”
Robinson said: “We’re reimagining our approach to the creative side of sync at Warner Chappell to better align with the rapidly evolving media and streaming landscape.
“Rachel is deeply engrained in the TV, film, and advertising worlds, with strong ties to the songwriting community, making her the ideal leader to help us recalibrate our creative offerings and double down on writer development for sync. I’m thrilled to have her join us for this new chapter.”
“In my mind, music publishing is synonymous with Warner Chappell. I’m incredibly excited to work with a catalog that has some of the world’s most iconic songs while also getting to partner with some of today’s most exciting songwriters and artists.”
Jacobson added: “In my mind, music publishing is synonymous with Warner Chappell. I’m incredibly excited to work with a catalog that has some of the world’s most iconic songs while also getting to partner with some of today’s most exciting songwriters and artists.
“I’m thrilled to start this new chapter, leading a talented and accomplished team whose work I’ve long admired from afar. Thanks to Carianne [Marshall] and Rich for this fantastic opportunity.”
Music Business Worldwide