Sony Music Entertainment has appointed Rachel Chernoff to the newly created role of Senior Vice President of Data Science & Analytics.
Based in New York, she reports to Dennis Kooker, President of Global Digital Business (GDB) at SME.
Chernoff leads a newly combined team that brings together the GDB group’s Strategic Analytics and Data Science functions and is responsible for driving the continuing growth and prioritization of the Company’s data capabilities worldwide.
Working in partnership across the SME Partner Development, Global Product, and Sales and Analytics teams, Chernoff is focused on continuing to enhance and develop analytic- and data science-based tools, techniques and expertise that support the needs of Sony Music’s labels and businesses around the world.
She also leads the ongoing evolution of SME’s data capabilities with external partners worldwide.
For the last three years, Chernoff has served as Senior Vice President of Partner Development for SME.
In that role, Sony says that Chernoff has been responsible for driving revenue and growth opportunities with the company’s largest commercial partners around the world, and overseeing the GDB group’s Partner Development team, including its partner analytics efforts.
Previously she was VP, Analytics & Research for SME, working in GDB’s Sales team to generate data and insights that enhance the commercial results of artist releases.
Prior to that, she spent five years in a number of different analytics roles within Sony Music, adding critical context to a rising tide of information coming from streaming partners and social networks.
Before joining Sony Music in 2012, she worked in various roles in finance before going to business school to transition into the music industry.
“Rachel is a talented and experienced executive with a proven track record of accomplishments, and we are thrilled to have her taking on this new leadership position in the critical area of data intelligence.”
Dennis Kooker, Sony Music
Kooker said: “Rachel is a talented and experienced executive with a proven track record of accomplishments, and we are thrilled to have her taking on this new leadership position in the critical area of data intelligence.
“As the market continues to evolve, data science and analytics are increasingly important capabilities for supporting and maximizing the creative and commercial goals of our artists, labels and businesses, and we look forward to her driving the strategy that leads to actionable insights for all SME stakeholders.”
“It’s exciting to be leading our combined Strategic Analytics and Data Science teams as we work to keep advancing the utility of data insights, data science and predictive outcomes within our business solutions and data product development around the world.”
Rachel Chernoff
Chernoff said: “I am so pleased to have the opportunity to continue growing in my career at Sony Music with a role that builds on the decade I’ve spent here focused on the many ways data can support our artists, labels and companies.
“It’s exciting to be leading our combined Strategic Analytics and Data Science teams as we work to keep advancing the utility of data insights, data science and predictive outcomes within our business solutions and data product development around the world.”Music Business Worldwide