Priya Dewan has been promoted to Vice President of International Marketing, Asia Pacific (APAC), at The Orchard, in addition to Managing Director of Southeast Asia and Korea.
The new position marks the company’s first Pan-Asian management role.
Dewan previously held the position of Vice President of Southeast Asia and South Korea at The Orchard, and was responsible for leading The Orchard’s teams in the region.
Dewan is responsible for signing The Orchard’s priority labels in the region, including BIGHIT Music and JYP Entertainment – whose roster includes ITZY, Stray Kids and more.
Dewan has 18 years’ music industry experience, and previously held a position at UK-based label Warp Records as the Label Manager for North America.
Dewan has also represented artists touring in Asia, including CHVRCHES, YUNA, Flying Lotus and Bicep.
She will report to Colleen Theis, The Orchard’s Chief Operating Officer.
The Orchard also recently launched its office in Indonesia, with Arie Legowo, Head of Indonesia, and Gyscha Rendy, Client Services Manager, Southeast Asia, leading operations.
Legowo and Rendy will report to Dewan in their new roles.
In addition to South Korea, The Orchard’s newly expanded reach across Asia now includes an on-the-ground presence in Greater China, Japan, Indonesia, Vietnam, Singapore and the Philippines.
“The Orchard’s Pan-Asian expansion further amplifies the amazing success we’ve had.”
Colleen Theis, The Orchard
Colleen Theis, COO, The Orchard, said: “The Orchard’s Pan-Asian expansion further amplifies the amazing success we’ve had connecting artists and labels from the region with fans around the world.
“Priya’s leadership and proven expertise at identifying and developing talent will continue to create new opportunities for our clients.”
“In this new role I look forward to helping more clients from across the region.”
Priya Dewan, added: “In this new role I look forward to helping more clients from across the region achieve greater success by providing more access to our global tools and teams.
“This also includes exploring bigger opportunities for our entire catalogue with our international Digital Service Providers across the Asia-Pacific region.”Music Business Worldwide