Primary Wave signs A Star Is Born songwriter Dj White Shadow

Primary Wave Music has entered into an administration and co-publishing deal with A Star Is Born songwriter and Lady Gaga collaborator Paul Blair, AKA DJ White Shadow (pictured).

As part of the deal, Primary Wave Music will now administer his music publishing catalog which includes some of his biggest hits with Lady Gaga including The Edge of Glory, Born This Way, Applause, The Cure, as well as six songs that appear on the A Star Is Born soundtrack.

In addition to the administration agreement, moving forward, Blair and PWM have entered into a worldwide co-publishing deal.

Paul Blair is an American music producer and DJ currently based in Chicago.

Best known as the producer for Lady Gaga’s Artpop and Born This Way, for which he received a Grammy nomination, he’s also produced and written songs for Gaga on the soundtrack for the 2018 film, A Star Is Born.

Blair started his career at 17, producing and DJing around the world. He has played for corporate clients that include Louis Vuitton, Armani, Google, Nike, Playboy and Moncler.

In addition to working with Gaga, Blair has worked with many other artists including DNCE, Pitbull, Sia, T.I. and Chris Brown.

“His musical talent and vision are highly respected within the creative community and we are happy to welcome him to the Primary Wave team.”

Sarah McCann,  Primary Wave 

In 2015, he was named the North American music director of W Hotels where he continues to oversee musical branding in over 25 of the company’s locations. Blair was also the brainchild behind the hotel’s W Sound Suites, which are recording studios located within select W Hotels and available to touring musicians.

In addition to his writing and producing, Blair has released a number of avant garde solo projects.

He was featured in the Anheuser-Busch Pac-Man commercial for Super Bowl XLIX, the song for which he remixed using the original Pac-Man music. His remixes have appeared in other television commercials for the likes of Beats by Dre, Ford and Shiseido.

“We have been great fans of Paul’s for many years,” said Sarah McCann, Senior Director, Creative for Primary Wave Music Publishing.

“His musical talent and vision are highly respected within the creative community and we are happy to welcome him to the Primary Wave team.

“From a DJ, to a multi-platinum selling producer, not to mention his partnership with the W Hotel, he is an innovator that will continue to inspire creatives and executives for years to come.”

In January last year Primary Wave Music CEO and founder Larry Mestel said that the company had around $400m to invest in music.

The company subsequently announced a number of high-profile deals over the last 12 months, such as the acquisition of 100% of the passive writer income stream of Sly & The Family Stone and the acquisition of the Count Basie catalog.Music Business Worldwide

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