Primary Wave Music Publishing has partnered with Gaither Music Group.
The executive team at Gaither will lead the expansion with Paul Sizelove staying on as President, Barry Jennings as Vice Chairman, and both Bill and Gloria Gaither continuing their creative roles within the company.
Steve Moore, president of Moore Entertainment, brokered the deal and will remain a consultant to the Gaither executive team.
Under the terms of the deal, Primary Wave will help Gaither expand its brand and develop new artists, as well as acquire strategic catalogs and assets to grow the company.
Gaither Music Group will now have access to the Primary Wave marketing team, branding team, digital team, publicity department, and publishing infrastructure which includes licensing and synch opportunities.
The leading Christian music company comprises a label, publishing company, video production company and concert tour platform.
“We are excited to be partnering with Primary Wave and have them help us take the universal message of our music to a broader audience.”
Bill Gaither, Gaither Music Group
“We’ve accomplished a great deal over the years, but this relationship will bring wonderful opportunities to go beyond our current reach,” stated Gaither Music Group Founder Bill Gaither.
“We are excited to be partnering with Primary Wave and have them help us take the universal message of our music to a broader audience.
‘How thrilling at this stage of our lives to think that we have a chance to give these incredible songs and projects an expanded presence.”
Lawrence Mestel, Primary Wave
Lawrence Mestel, Founder & CEO of Primary Wave Music Publishing added: “In the more than five decades that Gaither Music has been in business, they have proven themselves to be an exceptional and impressive music company.
“When we look at companies to partner with and invest in, we are looking for teams with ambition, who want to be at the forefront of what’s happening in the industry, and we have found that with Gaither Music.
“We look forward to working together with Bill, Gloria, Paul, Barry and everyone else who make up the incredible Gaither Music Group and are excited about what’s to come.”Music Business Worldwide