Primary Wave enters JV with respected publishing executive Juan Madrid and Cruz Control Music

Widely-respected music publishing executive Juan Madrid has joined Primary Wave Music Publishing via a joint venture deal with his company Cruz Control Music.

Madrid brings 18 years of music publishing experience tot he new joint venture.

The first signing to this joint venture is Miami rapper, Ball Greezy, an artist and songwriter with multiple hit records under his belt, including Drake’s global smash record In My Feelings and as a featured artist on Lil Duval’s hit single Smile Bitch.

Also signed to the JV is Canadian artist 12AM, whose single Couple Pills has recently reached over 1 million streams.

Madrid, who got his start as a music publisher’s assistant at Sony BMG back in 2001 is an accomplished entrepreneur, with ties in both music and TV.

As a publishing exec Madrid has signed the likes of Lex Luger, T-Minus and Chief Keef collaborator Young Chop as well as artists The Game, Rick Ross, Flo-Rida, Waka Flocka, Meek Mill, Wiz Khalifa and more.

After leaving his Senior VP of Urban A&R role at Warner Chappell in 2016, he created Cruz Control Music.

He has signed AYO, who produced Kyle’s chart-topping record ISpy. He has also signed songwriter Raquelle Dolore who has recent success include co-writing 2Chainz & Arianna Grande’s “Rule The World,” just to name a few.

In 2018, he also managed hip hop superstar Rick Ross.

While Madrid started out in music, he recently entered the TV industry as a Consulting Producer for MGM and Viacom for the show Signed, which aired on VH1 in 2017.

The show is currently in pre-production for Season 2, and Madrid will again contribute to the series as a producer.

“I am very excited to partner with Primary Wave in this next phase of my career. After several meetings with Larry and the creative team at Primary Wave, I quickly realized that our visions aligned and that they would support Cruz Control in the publishing space.”

Juan Madrid 

Madrid said: “I am very excited to partner with Primary Wave in this next phase of my career. After several meetings with Larry and the creative team at Primary Wave, I quickly realized that our visions aligned and that they would support Cruz Control in the publishing space.

“Larry, Justin, and their team have built a great company and I am looking forward to working together to sign and empower young talented musicians.”

“Throughout his nearly two decades in the music industry working at major music publishing companies, Juan has proven himself to be an incredibly accomplished publishing executive.”

Lawrence Mestel, Primary Wave Music Publishing

Lawrence Mestel, CEO & Founder, Primary Wave Music Publishing added: “Throughout his nearly two decades in the music industry working at major music publishing companies, Juan has proven himself to be an incredibly accomplished publishing executive.

“We are looking forward to Juan helping Primary Wave become a bigger force in pop and urban culture music.

“With his vast industry knowledge and artist relationships, we know he will be an enormous asset to Primary Wave.”

“Simply put, he is the man, he makes thing happen, he is well respected and is a closer.”

Justin Shukat, Primary Wave Music Publishing

Justin Shukat, President of Primary Wave Music Publishing, said: “I’m excited to partner with Juan Madrid.

“Simply put, he is the man, he makes thing happen, he is well respected and is a closer!”

Last month Primary Wave acquired a minority equity interest in Premier Music Group.

In May the company agreed what it called ‘a multi-million dollar deal’ with British Band Culture Club.Music Business Worldwide

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