Post Malone manager Dre London is launching a new record label, called London Music Group.
London is launching the label in partnership with music technology platform Vydia.
The tech company says it will provide London and his team the infrastructure and tools to power the label, including a full suite of services that include audio and video supply chain, global distribution, analytics, rights management, detailed revenue reporting and more.
To coincide with the launch of London Music Group, London’s team will release a new single from R&B artists Mario and Chris Brown, due out tomorrow (October 29).
This is not the first time Vydia CEO & Co-Founder, Roy LaManna and London have worked together.
London initially began working with Vydia on the release of Post Malone’s White Iverson single in 2015, which went RIAA-certified 8x Platinum earlier this year.
“We’re excited to work with him and provide him the tools he needs across the board to run this new label”.
Roy LaManna, Vydia
Of the partnership, Vydia CEO & Co-Founder, Roy LaManna said: “Dre has an innate ability to discover talent and create superstars on a global level.
“We’re excited to work with him and provide him the tools he needs across the board to run this new label”.
“Vydia’s work to empower independent music labels opens doors for incredible new artists to emerge, a mission we both share.”
Dre London
Dre London, Founder and CEO of London Music Group, added: “I’m thrilled to partner with Vydia for the creation of London Music Group.
“Vydia’s work to empower independent music labels opens doors for incredible new artists to emerge, a mission we both share.
“This new venture will allow established artists to evolve exponentially into the future, as well as introduce top of the line new talent to the world.”Music Business Worldwide