PledgeMusic has a new CEO: Ex-Caroline boss Dominic Pandiscia

Direct-to-fan e-commerce platform PledgeMusic has appointed Dominic Pandiscia as Chief Executive Officer.

Pledge’s previous CEO, founder Benji Rogers, takes a newly-created role of Chief Strategy Officer, and will continue to serve on the business’s board of directors.

Pandiscia (pictured) previously served as President of Caroline, Capitol Music Group’s independent services division in the US market.

He left Caroline in late 2015 after two years as its boss, as Piero Giramonti and Jacqueline Saturn took over the mantle of the UMG-owned business.

New York investment company Magna Entertainment acquired a ‘major position’ in PledgeMusic earlier this year, and led recruitment of Pandiscia as CEO.

“PledgeMusic holds a truly unique position in the crowded digital music landscape.”

Dominic Pandiscia, PledgeMusic

According to Companies House filings from January,  Magna’s Russell Rieger and Joshua Sason are now the sole directors of Ltd alongside Rogers.

Pledge’s last publicly-available full year accounts, from 2013, show revenues of £853,100 but a net loss of £2.36m, with annual administrative expenses of £3.15m

“PledgeMusic holds a truly unique position in the increasingly crowded digital music landscape and I feel privileged to take the helm for its next chapter,” said Pandiscia.

“Our user base was radically expanded with the recent acquisitions of NoiseTrade and and we look forward to further empowering artists to attract passionate new audiences while deepening the relationship with their current fan base.

“I am eager to dig in and work with Benji Rogers and the entire PledgeMusic team to best serve our communities and create new ways to market and connect to fans.”

Benji“It has been a great honor to lead the pledgemusic family up to this point.”

Benji Rogers, PledgeMusic

Prior to his time at Caroline, where he worked with the likes of Alabama Shakes, Five Finger Death Punch and All Time Low, Pandiscia spent over 20 years at EMI, including 13 years at Virgin Records.

In his new role, Benji Rogers is tasked with ‘leading innovation and outreach to the creative community’.

“It has been a great honor to lead the PledgeMusic family up to this point and I could not be more proud of all that we have achieved together,” said Rogers.

“Dominic is exactly the type of artist-first executive that PledgeMusic needs as we grow and scale and I am excited to work alongside him in this new growth phase for the company.”

Pledge last month acquired NoiseTrade and, which it said expanded its user base to more than 3 million ‘active music superfans engaging with over 50,000 artists and musicians’. 

Music Business Worldwide

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