Pharrell Williams launches NFT platform, the Gallery of Digital Assets

Pharrell Williams is launching a new NFT platform called the Gallery of Digital Assets or GODA.

GODA’s founding team includes contemporary artist Nina Chanel Abney, investor and entrepreneur Shaun Neff, gallery owner Todd Kramer, art collector Easy Otabor, investor Nick Adler, NFT collector and advisor J1mmy.Eth, among several others.

GODA says that it aims “to give contemporary artists a curated platform to approach the digital world”.

The platform says it will work with artists to leverage NFTs “in a way that feels organic and true to their creative voices”.

GODA also claims to be planning to “provide the ultimate user experience by allowing access to the best drops from a curated collection of renowned figures from the traditional art world as well as up-and-coming artists”.

The first drop is scheduled for early this summer and will include what a media release says is a “must-have GODA mint pass” which guarantees access to future drops.

Nina Chanel Abney will be the first artist collection to drop shortly thereafter.

Pharrell Williams isn’t the first superstar artist to be a founding member of their own NFT platform.

John Legend’s NFT platform recently raised $7.5 million, led by The Sandbox parent Animoca Brands

“We’re focused on creating an equitable entity in this creator-centric landscape, so everyone can feel good about GODA.”

Pharrell Williams

Pharrell Williams said: “We created GODA to enable the best contemporary artists to harness this new opportunity but do so on a platform that respects the world-class nature of their work, reputation, and accomplishments.

“We’re focused on creating an equitable entity in this creator-centric landscape, so everyone can feel good about GODA.”

Founder Nina Chanel Abney said: “GODA is invested in all aspects of the process of making an NFT project come to life. From ideation and creative process to completion and execution is within the framework of GODA. Our number one priority is to provide a space conducive to experimentation and release projects that are compelling and forever evolving,”

“I’m excited to be a part of a community of artists and creatives that can share in the common goal of making timeless innovative projects that push the space forward.”

Founder Shaun Neff aded: “I’ve been fortunate throughout my career in identifying gaps in the marketplace through successful business endeavors in multiple industries. I’ve been intrigued by the explosive growth of the NFT world and to be alongside this amazing team, we are primed together to take over the much-needed whitespace in the digital market.”

 Music Business Worldwide

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