SoundCloud is partnering with Pharrell Williams and his creative collective i am OTHER to release a music compilation featuring emerging creators.
The collaboration and forthcoming album was announced by Pharrell via Instagram today (April 22).
According to SoundCloud, the compilation, called SoundCloud Presents: i am OTHER, Volume 1, will feature music genres, styles and sounds from across the global SoundCloud community; a hand-picked mix of undiscovered artists, specially curated by Pharrell.
Pharrell, i am OTHER and SoundCloud will review submissions and select a minimum of 10 tracks from independent, emerging artists to be featured.
There’s no limit on submissions, so Soundcloud is encouraging artists to upload as often as possible to maximize their chances of being selected.
“Starting today you can tag #SCxiamOTHER on your SoundCloud track for a chance to be featured on a compilation we’re working on.”
In addition to being featured on the compilation album, selected artists will be fast-tracked into SoundCloud’s recently launched premium marketing services program, Repost Select.
They will also receive funding for upcoming projects from Soundcloud’s recently announced $10 million creator accelerator fund along with additional promotion and marketing support.
The compilation will be available on SoundCloud and distributed to all streaming services via Repost Select in early May 2020.
Writing on Instagram, Pharrell said: “For our shared passion and vision for music, @i_am_OTHER and I are teaming up with @SoundCloud to discover the next creators. Starting today you can tag #SCxiamOTHER on your SoundCloud track for a chance to be featured on a compilation we’re working on.”Music Business Worldwide