Petra Kauraisa has been named Executive Director at The European Music Managers Alliance (EMMA).
Kauraisa will replace outgoing Executive Director, Yvonne Stausboll, who took on the role in 2021.
Kauraisa brings experience in entertainment marketing, communications and strategy, and her career spans 20 years spent in Stockholm, London and Los Angeles.
She has been a marketing executive for several Swedish labels, a publicist for festivals such as the Los Angeles Film Festival, Slamdance Film Festival and Sweden’s Way Out West, and acted as a consultant for the online multiplayer game Star Stable.
Kauraisa also played a role in creating the 50/50 by 2020 campaign, launched in 2016 to promote gender parity in the global film industry.
Based in Sweden and London, Kauraisa will be responsible for the EMMA’s general management, as well as leading on policy issues, educational activities and partnerships.
In addition, EMMA has welcomed German music managers association The Interest Group Music Managers & Consultants (IMUC) to its pan-European alliance of music managers.
The alliance was launched in 2019 after a successful bid to the EC’s Music Moves Europe fund.
With the addition of IMUC, says EMMA, its work has now expanded to more than 1,800 music managers across Europe, as well as another 600 worldwide.
“I am delighted to welcome Petra as our new Executive Director.”
Per Kviman, EMMA
Per Kviman, Chair of EMMA and CEO of Versity Music, said: “The board of EMMA is very happy that IMUC joins our alliance as the tenth European country, which further strengthens our collective voice and scope.
“The organization now represents management companies based in all the most commercially successful territories in Europe.
“We look forward to working together to support these entrepreneurs, and the artists and music makers they represent, as we move forward after the pandemic.”
“I am delighted to welcome Petra as our new Executive Director and look forward to working with her to take our organization forward, expanding our engagement with other industry organizations and policymakers.
“I would also like to say thanks to Petra’s predecessor, Yvonne Stausboll, and the important work she did behind the scenes, especially during the pandemic.”
“it has become clear how important it is to work for a constructive dialogue between the industry and policy makers.”
Wolfgang Weyand, IMUC
Wolfgang Weyand, President of IMUC, said: “We are very pleased to become a part of the united voice of European managers.
“In general, and particularly in these difficult times, it has become clear how important it is to work for a constructive dialogue between the industry and policy makers, both on a national and international level.”
“Among several other themes, we will focus on pushing further the topic of fair and equal distribution of revenues amongst artists.”
Tessy Schulz, IMUC Germany
Tessy Schulz, Member of the Board, head of International Affairs, IMUC Germany, added: “Among several other themes, we will focus on pushing further the topic of fair and equal distribution of revenues amongst artists.
“Education and research are of utmost importance for EMMA, which fully aligns with our strategic direction.
“The collaboration will also serve as an investment into the future and the professional development of our members.”Music Business Worldwide