Pete Black has been appointed Director of Music at commercial radio broadcaster Bauer Media Audio UK.
Black will be responsible for all music included on Bauer’s radio brands and all of Bauer’s audio output. He will also be in charge of Bauer’s playlist and music-creation teams.
He will also be responsible for building strategic relationships with labels, managers and artists in the UK and worldwide.
He most recently oversaw the strategy and ran the promotions teams for all the joint-venture labels across Sony Music UK including Black Butter, Ministry of Sound, Relentless and Insanity labels, in addition to serving as Head of Promotions at The Orchard UK distribution business.
Prior to this, he ran Press and Promotions at Columbia Records and headed up radio promotions at Warner Music.
Black has a two-decades-long history of working in music and with radio partners, working with artists including Bob Dylan, Calvin Harris, Harry Styles, Skepta, and Doja Cat.
The exec will report directly to Chief Content and Music Officer Ben Cooper.
“Pete will lead on the reinvention of Bauer Media Audio UK’s relationships with record labels, artists and managers.”
Ben Cooper, Bauer Music Audio UK
Commenting on Black’s arrival at Bauer Music Audio UK, Chief Content and Music Officer Ben Cooper, stated: “Pete will lead on the reinvention of Bauer Media Audio UK’s relationships with record labels, artists and managers.
“His experience, knowledge and ideas will transform the way we create content for artists and our audiences. I’m delighted he is joining us at this exciting time of change at Bauer.”
“There is a huge opportunity to utilize Bauer’s scale not just in the UK but across Europe to deliver the best music and audio content to our audiences.”
Pete Black added: “I’m so excited to be joining the Bauer family and working across their iconic radio brands.
“There is a huge opportunity to utilize Bauer’s scale not just in the UK but across Europe to deliver the best music and audio content to our audiences.
“We want to develop creative and mutually beneficial opportunities for labels, managers and artists in the UK and internationally. I can’t wait to get started.”
In May 2021, Bauer Music Audio launched a subscription radio service for £3.99/month. The service offers subscribers access to several ad-free radio stations and access to a collection of additional spin-off stations. Bauer Music Audio’s subscription service also includes on-demand content including documentaries, artist interviews, and more.
Bauer Media UK serves over 20 million consumers through radio stations including KISS, Empire, Magic, and Absolute Radio, among other brands. It is a subsidiary of the Germany-based Bauer Media Group.Music Business Worldwide