Per Sundin has been promoted to Senior Vice President, Nordic Region for Universal Music Group International following a sustained period of success in the territory.
Sundin will continue to serve as Chairman and CEO of Universal Music Sweden, while taking on additional responsibility for Universal’s operations in Denmark, Finland and Norway.
Casper Bengtson, Managing Director of Universal Music Denmark, Jarkko Nordlund, Managing Director of Universal Music Finland, and Petter Singsaas, Managing Director of Universal Music Norway, now report directly to Sundin. Meanwhile, Sundin reports into Frank Briegmann, President of Central Europe.
Since Sundin joined Universal Music as Chairman and CEO in Sweden in 2008, the company has become the number one label in Sweden with a strong domestic roster including Avicii, Håkan Hellström and Veronica Maggio.
Briegmann said: “I’m delighted that Per is taking on this newly expanded role and I’m sure that he and his team of great MDs in the Nordic region will successfully grow Universal’s business. He has had a front row seat for the streaming revolution over the last few years and, together with his instinctive feel for artists and creativity, has the ideal combination of skills and experience for this crucial role.”
Sundin said: “The Nordic countries today are frontrunners in the incredible changes taking place in the music industry. It’s a true honour to lead Universal Music’s amazing Nordic businesses, sharing great music and strategies for the future as part of Frank’s team, the biggest and most dynamic in continental Europe.”
Sundin began his career in the music business in 1989 as Marketing Manager at CBS Records (now Sony Music) in Sweden, rising to Marketing Director in 1991.
After a few years working in radio and TV, as well as artist management, Sundin returned to Sony Music Sweden in 1998 as Managing Director. In 2001 he was promoted to Managing Director of Sony Music Nordic and, after the merger of Sony and BMG, in 2005 he was appointed to head the combined company in Sweden which became the market leader while under his leadership.
He left Sony BMG to head Universal Music Sweden in 2008.Music Business Worldwide
