Oscar Höglund is the co-founder and CEO of Stockholm, Sweden-headquartered Epidemic Sound.
He started his career as a management consultant
Oscar Höglund: Career History
After spending one year at Wharton in pursuit of his MBA, Oscar Höglund dropped out of school and took a management consultancy gig at The Boston Consulting Group.
At BCG, Hoglund focused on procurement, organizational design, strategy audits, and valuation for companies related to consumer goods, telecom, and facility/waste management. He stayed with BCG for a year-and-a-half.
In 2006, Hoglund began working at the French production company Zodiak Media.
He founded and presided over a subsidiary called 5th Element. Hoglund was eventually appointed as a member of Zodiak’s general management team, which was responsible for all of the company’s online and new media business endeavors. During Hoglund’s years at Zodiak, the company achieved a 100%+ compounded annual growth rate. Hoglund remained with Zodiak until 2008.
Following his departure from Zodiak, Hoglund created the show format Made in Sweden. Made in Sweden focused on accelerating the careers of Swedish music talent through a varied media approach. This included programming via television, radio, online content, and commercials. The format allowed the subjects of Season 1 to gain exposure to millions of Swedes.
After one year of focusing on Made in Sweden, Hoglund co-founded and became CEO of Epidemic Sound. Epidemic Sound is a royalty-free soundtracking company that is aimed at storytellers, film directors, producers, YouTubers, corporations, and advertising agencies.
By only creating royalty-free music, content creators can safely and easily use their content without fear of being in violation of any copyrights. Epidemic Sound also creates sound effects.
As of 2022, Epidemic’s library included over 35,000 songs and 90,000 sound effects with all rights included upon purchase.
The company has worked with brands including Adobe and Pinterest, among others.
Delivery of sound effects and soundtracked music is through stems, allowing content creators and curators simple customization of Epidemic’s music to fit their projects.Music Business Worldwide