The launch of Virgin Music Label & Artist Services in February 2021 saw the rebranding of Caroline and Caroline International.
Saturn was named to President of Caroline in 2018, overseeing all aspects of the operation’s business, including artist and label signings, partnerships and strategic alliances.
Upon announcing her promotion, CMG Chairman & CEO Steve Barnett said, “Jacqueline is a dynamic executive who brings a wealth of experience and tireless dedication to helping Caroline’s partners achieve and exceed their goals.”
“Jacqueline is a dynamic executive who brings a wealth of experience and tireless dedication to helping Caroline’s partners achieve and exceed their goals.”
CMG Chairman & CEO Steve Barnett on jacqueline saturn
jacqueline saturn: career before caroline
Saturn began her career with Epic Records in 1993 as an assistant in the label’s promotions department. She became the vice president of alternative radio promotion in 1998 and senior vice president of rock and alternative promotion in 2005. In 2007, Saturn was promoted to senior vice president of promotion, responsible for the label’s promotion strategies and supervising the promotion staff. She held the position until she left the label in 2013 after working there for 20 years.
Saturn left Epic Records in 2013 to join Harvest Records as General Manager.
Saturn was named as General Manager of Caroline alongside Piero Giramonti in December 2015.
jacqueline saturn: professional philosophy
In an interview with MBW in 2018, Jacqueline Saturn talked about the influence of artists in the modern music business, saying, “The world is very different now, especially with social media. Artists are way more savvy about the music business, as are young people starting [labels] – they can be in control of their own destiny.
“There are definitely artists out there that have started building a brand on their own, or seeing the excitement when they put their music on SoundCloud, who think: ‘No. I’m my own boss, and that’s how I want it to stay.’”
“Artists are way more savvy about the music business, as are young people starting [labels] – they can be in control of their own destiny.”
jacqueline saturn, speaking in 2018
On the modern music business more broadly, Saturn told Rolling Stone in 2020: “It’s a fast business. People talk about things like TikTok, but it’s not just about that: It’s about being in tune with new opportunities, new developments, new audiences that we can reach. We could wake up tomorrow and have a different partner. You have to be on top of everything. Sure, there are certain jobs that require a certain skill set, like if you’re applying to work in the finance department, it’s different from applying to work in the digital music department, but what we’re really all doing is trying to reach different audiences. You have to be able to move fast.”Music Business Worldwide