Eric Mackay is the Executive Vice President, Global Digital Strategy at Warner Chappell Music.
Primarily based in London, Mackay oversee Warner Chappell’s global digital team, which manages the major’s relations with streaming services, as well as app developers and other technology partners.
Mackay joined Warner Chappell in 2015, as Head of Digital, Europe.
He was subsequently promoted to Vice President, Digital, Europe, Middle East & Africa, and Asia-Pacific in September 2016.
Mackay was named EVP, Global Digital Strategy by then-Warner Chappell boss Jon Platt in 2017.
Eric Mackay: Pre-Warner Chappell career
Before joining Warner Chappell, Eric Mackay worked at companies including Vevo, CELAS, White Noise and Integral Management.
At Vevo, he led the video company’s Business Affairs and Business Development responsibilities outside of North America from 2011 to 2014.
Mackay holds an LLM with Distinction in Entertainment Law from the University of Westminster.Music Business Worldwide