Elliot Grainge

Founder, 10K Projects

Elliot Grainge is a Los Angeles-based music entrepreneur, and the co-founder of the record label 10K Projects.

Grainge is the son of Universal Music Group‘s Chairman & CEO, Sir Lucian Grainge.

Elliot Grainge is a graduate from Northeastern University, and founded 10K Projects in 2017.

The label has since signed artists including Trippie Redd, Surfaces, Aitch, Internet Money, and Iann Dior.Music Business Worldwide

Los Angeles showcase saw performances from artists including Ice Spice and Niall Horan

'Tommy is one of the most uniquely gifted talents creating music today,' said Tony Talamo, co-President of 10k Projects

Cohen joined 10K Projects in 2018

US rapper signs 'long-term' deal with Elliot Grainge-owned label

McLachlan will oversee global marketing for the label and its group of artists

The Elliot Grainge-founded company has also acquired the Homemade Projects label

Initiative is powered by PlayWRK, a venture firm backing early-stage founders

Battaglia joined 10K Projects in 2019 as Head of Marketing