Elliot Grainge is a Los Angeles-based music entrepreneur, and the co-founder of the record label 10K Projects.
Since October 2024, Grainge has been CEO of Warner Music Group‘s Atlantic Music Group.
Warner acquired a 51% stake in Grainge’s 10K Projects in 2023 in a $102 million deal.
Grainge is the son of Universal Music Group‘s Chairman & CEO, Sir Lucian Grainge.
Elliot Grainge is a graduate from Northeastern University, and founded 10K Projects in 2017.
The label has since signed artists including Trippie Redd, Surfaces, Aitch, Internet Money, and Iann Dior.
10K’s most successful artist to date is Ice Spice, whose records it releases in partnership with Capitol Music Group / Universal Music Group.Music Business Worldwide