Aaron Bay-Schuck is CEO & co-Chairman of Warner Records, based in Los Angeles.
Bay-Schuck started in the role in October 2018.
Across his career, he has worked with artists including Gwen Stefani, Imagine Dragons, Lady Gaga, Lana Del Ray, Maroon 5, Flo Rida, and Dua Lipa.
Aaron Bay-Schuck: Career beginnings and Atlantic A&R success
Aaron Bay-Schuck’s music industry career began out of Columbia University, where he studied Political Science. Following his graduation in 2003, he began a job as an Assistant working for Martin Kierszenbaum at Interscope.
A year later, Bay-Schuck joined Atlantic Records as an A&R Assistant before stepping up as a fully-fledged A&R exec under Mike Caren, John Janick and Craig Kallman.
At Atlantic, Bay-Schuck discovered, signed and developed Bruno Mars – still a huge global priority at that label today. The exec also worked with the likes of CeeLo Green and Trey Songz, in addition to A&R’ing and co-writing worldwide multi-platinum hit, Right Round, by Flo Rida feat. Kesha.
Aaron Bay-Schuck: Joining Interscope Geffen A&M and departure for Warner Records
In 2014, Aaron Bay-Schuck joined fellow ex-Atlantic exec, John Janick, at Universal’s Interscope Geffen A&M.
There, Bay-Schuck operated as President of A&R, where he worked with the likes of Imagine Dragons, Lady Gaga, Gwen Stefani, Selena Gomez, Maroon 5, X Ambassadors, and Zedd.
Since October 2018, he has been Chairman & CEO of Warner Records.
Aaron Bay-Schuck: Professional philosophy
Growing up in Los Angeles, Aaron Bay-Schuck’s step father was Leonard Nimoy, better known to millions as Spock in Star Trek.
Bay-Schuck says being raised by a Hollywood star left a distinct impression on his approach to the music business.
“I saw a relentless and unforgiving approach to work; it consumed them. And I know that the best music artists function in exactly the same way.”
Aaron Bay-Schuck on his upbringing (speaking in 2019)
Speaking to Music Business Worldwide in 2019, Bay-Schuck said: “I learned about the fragility of an artist and how to deal with their insecurities, their confidences and their talents. I also got to see firsthand the kind of effort it takes to become a major force in whatever industry.
“In their case, as actors, I saw a relentless and unforgiving approach to work; it consumed them. And I know that the best music artists function in exactly the same way.
“This is everything to them. The psychology of my awareness of that, how it [affects] my approach to how hard I push somebody; it was all informed by seeing my parents in their career.Music Business Worldwide