Peermusic expands neighbouring rights collection to China with CAVCA partnership

Peermusic Neighbouring Rights has partnered with the China Audio-Video Copyright Association (CAVCA) to extend its neighbouring rights collection to mainland China.

The deal will allow peermusic NR clients to register and manage their neighbouring rights for sound recordings in mainland China.

The deal ensures that royalties authorized by the National Copyright Administration of China are collected, providing a valuable source of income for artists and rights holders.

Established in 2008, CAVCA is a member of the International Federation of the Phonographic Industry (IFPI) and is the only collective management organization for copyrights of audio and video products and music-related audiovisual works in China.

The association issues licenses and collects royalties from users of music-related audiovisual works and audio and video products in karaoke, internet, and business venue background music fields. These royalties are then transferred to rightsholders.

Last year, CAVCA’s financial income reached a record 454 million yuan (approx. USD$65 million), up 19.1% from 2021. Distribution royalties last year hit 376 million yuan.

CAVCA has 553 members representing 1,511 rightsholders, with over 1.5 million sound recordings managed under members’ authorization.

By leveraging CAVCA’s expertise and extensive network in China, peermusic says it can effectively represent its clients’ interests and maximize their earning potential in the Chinese music market.

peermusic has already established a presence in China. In 2015, the company opened its first fully owned office in the mainland, claiming to be the “the first global independent in mainland China.”

In late 2020, peermusic signed an exclusive digital licensing deal with China’s most dominant music streaming platform operator, Tencent Music Entertainment Group, to promote and distribute peermusic’s publishing catalog in China.

“We are honored to conclude this deal with CAVCA and look forward to getting these royalties from these new rights flowing back to our peermusic Neighbouring Rights clients,” said Mary Megan Peer, Chief Executive Officer, peermusic.

“We are honored to conclude this deal with CAVCA and look forward to getting these royalties from these new rights flowing back to our peermusic Neighbouring Rights clients.”

Mary Megan Peer, peermusic

Peer said the Asian region remains a key focus for peermusic’s global operations and an important part of peermusic’s plans for investment and growth into the future. 

“Over the past eight years we have enjoyed a 62% compound annual growth in receipts for the [Asian] territory,” added Peer.

Meanwhile, Spencer Lee, president of peermusic’s Asia Pacific operations, highlighted the transformative impact of the Copyright Law amendment implemented on June 1, 2021, in China.

“This is a time of great transformation in the region. We have an enormous opportunity to advocate on behalf of our clients, and this deal with CAVCA marks another milestone in harnessing the region’s potential for peermusic Neighbouring Rights record labels and performer clients,” said Lee. He was promoted to the role in August 2020 after serving as managing director of the region.

Zhou Yaping, Vice Chairman and Acting Director General of CAVCA, acknowledged the extensive scope of CAVCA’s operations, ranging from background music for commercial venues to live streaming and Big Data Copyright Management Platforms. 

The partnership expands peermusic’s neighbouring rights collection to China, paving the way for increased revenue and recognition for artists in the Chinese music market.

The company’s roster already covers more than 300 record labels and over 3,000 performers such as Billie Eilish, Imagine Dragons, Metallica, Lady A, Lizzo, Panic! At The Disco, Migos, and David Guetta. 

Recent signings to peermusic Neighbouring Rights include Joan Baez, The Strokes, Malcolm McLaren, Armin Van Buren, Carl Cox, Luis Enrique, Stromae, Charles Azanavour, and Sofi Tukker, while new label signings include Codiscos, Global Records, Exceleration Music, and Red Bullet Productions, among others.

Music Business Worldwide

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