UK-born artist marketing platform un:hurd has announced two new senior appointments, with respected music industry executives Paul Trueman and Hazel Savage joining the platform.
Trueman joins in the newly created role of COO, while Savage joins on the company’s Board of Directors.
The news follows the company’s recent seven-figure investment round led by Kobalt Music’s founder and Chairman, Willard Ahdritz.
Paul Trueman joins in the newly created role of COO, tasked with building out un:hurd’s automated and bespoke marketing solutions and business strategies, alongside focusing on organizational structure and processes as the “company readies for scale”, according to a media release.
Prior to joining un:hurd, Trueman was General Manager at AWAL, running the UK and International marketing and promotion teams.
Having started in 2013 when AWAL was a division of Kobalt Music Group, he helped scale the company globally and oversaw the global marketing campaigns for the likes of Little Simz, Gerry Cinnamon, Lauv, girl in red, Nick Cave & The Bad Seeds, Tom Misch and many more.
Hazel Savage, meanwhile, has joined the un:hurd Board of Directors, offering “strategy, insight and vast experience”, according to the company.
The exec’s company, Musiio was recently acquired by SoundCloud where she works as VP of Music Intelligence.
un:hurd says that it uses proprietary technology and AI to turn music and social data into “impactful promotional campaigns” for artists and labels.
The platform has worked with what it says are “some of the biggest artists and influential record labels in the world”, alongside partnering with over 25,000 emerging artists to develop and grow their audiences and careers.
“I couldn’t be more thrilled to join Alex and the unhurd team on this exciting journey!”
Paul Trueman said: “I couldn’t be more thrilled to join Alex and the un:hurd team on this exciting journey! As our industry continues to evolve at such a rapid pace, independent artists, labels and managers need a partner that can truly deliver for them.
“un:hurd focus and emphasis on building data led marketing and promotion tools from both a tech and boutique perspective is truly unique and promises to level the playing field for artists at every stage of their career.”
“I think Alex and I have really complimentary skills and working styles, so when Alex asked me to go all in it was an easy choice!”
Hazel Savage, VP of Music Intelligence, SoundCloud, added: “I was delighted to be asked to join the unhurd Board of Directors. Alex and I have been working together closely for a while since I invested in the company as an ‘angel’, I think Alex and I have really complementary skills and working styles, so when Alex asked me to go all in it was an easy choice!
“I can’t wait to watch unhurd grow over the next 12 months, it really does feel like an amazing place to be. And with an amazing new staff, including Paul onboard, I feel like unhurd is very well placed for success.”
“The experience that Paul and Hazel bring to the table from both a marketing, management and tech background is invaluable to unhurd.”
Alex Brees, un:hurd
Alex Brees, founder and CEO of un:hurd, said: “The experience that Paul and Hazel bring to the table from both a marketing, management and tech background is invaluable to unhurd.
“We’re scaling quickly, and constantly innovating and so to have the likes of Hazel and Paul supporting our growth alongside our investors allows us to make smarter decisions, faster which in turn helps us continue with our progress with speed and caution in equal measures.”Music Business Worldwide