Patrick Mushatsi-Kareba named CEO of Sony Music GSA

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Patrick Mushatsi-Kareba has been named CEO, Sony Music Entertainment, Germany, Switzerland and Austria (GSA) following the departure of Philip Ginthör.

Mushatsi-Kareba joins from Universal Music Germany where he has been General Manager of Marketing & Digital since 2016.

It’s the first public hire for Daniel Lieberberg, who is also formerly of UMG and was named President, Continental Europe and Africa at Sony last week.

Based in Munich, Mushatsi-Kareba will oversee all of Sony Music’s operations in the GSA region and report directly to Lieberberg, who said:

“Patrick is a charismatic and innovative leader with a strong background in both A&R and digital business.”

daniel lieberberg, sony music 

“I have worked with Patrick for a number of years and I am delighted to have him taking on this key role.

“He is a charismatic and innovative leader with a strong background in both A&R and digital business.

“His unique combination of skills, which draws on all sides of the value chain, will help us further build on the great artist development coming out of the GSA region and maximize the many commercial opportunities for Sony Music’s artists.”

“I look forward to working with all the accomplished executives at Sony Music and the many wonderful artists across Germany, Switzerland and Austria to further expand our success in the region.”

patrick mushatsi-kareba

Mushatsi-Kareba added: “I would like to thank Daniel for his continued confidence in me, and I am thrilled for the opportunity to lead the talented team at Sony Music GSA.

“I look forward to working with all the accomplished executives at Sony Music and the many wonderful artists across Germany, Switzerland and Austria to further expand our success in the region.”

Prior to UMG, Mushatsi-Kareba spent eight years at Apple in a variety of leadership roles within the Cupertino-based company’s European music operations.

While there, he was responsible for overseeing music markets in Germany and Austria, and later added responsibilities for Italy, Switzerland and Pan-EU.

Previously, he held a series of leadership roles at Napster, where, from 2005, he helped launch the service in various European markets, and had responsibilities in Germany, Switzerland and Italy.

Earlier in his career, Mushatsi-Kareba helped develop and lead Deutsche Telekom’s digital music strategy from 2002-2005, and also served as a music manager and journalist.

Music Business Worldwide

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