Pascal Nègre has added a major-league artist to his roster at the Live Nation-backed management company #NP.
The Paris-based business has taken over management activities for Italian-French singer/songwriter Carla Bruni.
Bruni has released four studio albums across her career.
The first three – Quelqu’un m’a dit (2003), No Promises (2007) and Comme si de rien n’était (2008) – all went to No.1 in France on the Naive label.
Her latest LP, Little French Songs (2013) went to No.2 in the market.
“I thank Carla for choosing #NP – I am very proud and excited to work for her.”
Nègre told MBW: “Her words and melodies made Carla Bruni the most famous French singer in the world. I thank her for choosing #NP, I am very proud and excited to work for her.”
In 2003, former France First Lady Bruni was honored with the Knight of the Ordre des Arts et des Lettres.
#NP is an artist management and artist services company, which says its main purpose is to ‘provide artists with a full range of services from record music to live, with a focus on digital marketing’.
Based in Paris, in partnership with Live Nation France, it is chaired by Negre, one of the most prominent figure in the French music business.
The company is staffed by a team operating across marketing, A&R, design, digital and branding.
Pascal Nègre was Universal Music France CEO until he left the major in Q1 last year in a shock exit.
Nègre’s rise through Universal Music Group’s ranks began in 1990 when he joined the Polygram group.Music Business Worldwide