Music Business Worldwide does not offer ‘advertorial’. Full stop.

Now, that’s not to say that we aren’t occasionally happy for our commercial partners to contribute articles if they meet MBW’s strict editorial standards.

But we have rules, and those rules are simple: we won’t publish anything if it’s not worthy of our readers’ time.

Advertising ‘puff’ pieces certainly fall under that criteria. They are not welcome here.

Our promise to our readers is that no article will ever be accepted for publication by Music Business Worldwide without first being stringently vetted for editorial merit.

If it’s nothing but a sales pitch, it’s not going to fly.