The music streaming service announced the news via a blog post published today (September 3).
Sharing content on Instagram Stories starts rolling out to limited Pandora users today, and will be available to all Pandora users over the coming weeks.
To share music from the Pandora app via Instagram, you tap Share and then “Instagram Stories” on the Now Playing screen.
A Cover Art card for that music or podcast will then generate on your Instagram Stories.
There, you can add text and stickers to your Cover Art card and share as a Story, or send it as a direct message to a friend, a group of friends, or all of your followers.
Pandora says that each “card” will have a distinctive color dynamic based on that music or podcast’s original cover art.
Instagram followers who don’t already have a Pandora Premium account can access shared content plus a session of free, unlimited music and podcasts after viewing a short ad thanks to Pandora’s Premium Access feature.Music Business Worldwide