Pandora has appointed Nick Bartle as Chief Marketing Officer, effective October 3.
Bartle comes to Pandora from LinkedIn, where he served as Vice President of Member Marketing and Communications for the last year.
Prior to joining LinkedIn, Bartle was the Senior Director of Marketing Communications for Apple for more than four years, where he played key roles in the marketing and advertising of iPhones from 4s to 6 Plus, iPad Air and the Apple Watch.
“From the moment I met Nick, his ability to make a substantial and immediate impact on Pandora was clear,” said Tim Westergren, founder and CEO of Pandora.
“Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world’s most revered brands. He is the perfect leader to accelerate Pandora‘s brand momentum during this transformative time.”
“From the moment I met nick, his ability to make a substantial impact on pandora was clear.”
Tim Westergren, Pandora
Nick Bartle added: “I’m thrilled to join Pandora at this inflection point.
“The company is poised to completely redefine the music experience once again. I can’t wait to roll up my sleeves and connect our listeners to artists in ever more unique and personal ways.”
Earlier in his career, Bartle held senior roles at BBDO and Goodby Silverstein & Partners developing digital, print and television campaigns for New Balance, E*TRADE, Starbucks and HP.
Earlier this month, Pandora unveiled its new free tier, offering both skips forward and replays to those consumers willing to watch online videos.
It also launched a new $4.99-per-month tier, Pandora Plus, which allows to play from offline playlists when they can’t connect online.
Pandora’s all-you-can-eat $9.99-per-month on-demand service is due to launch in the US before the end of the year.
Next year, the company will do battle in the on-demand streaming space with the likes of Spotify, Apple Music and Tidal – in addition to new offerings from Amazon and iHeartRadio.Music Business Worldwide